{"id":5110,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/header-bidding-2\/"},"modified":"2026-03-13T14:23:56","modified_gmt":"2026-03-13T14:23:56","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/cs\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Ud\u011blen\u00ed pr\u00e1v:<\/strong> Strany souhlas\u00ed a uzn\u00e1vaj\u00ed, \u017ee spole\u010dnost pou\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed pro nad\u00e1v\u00e1n\u00ed nab\u00eddek s hlavi\u010dkou (“Header Bidding Integration”) k \u0159\u00edzen\u00ed a zpen\u011b\u017een\u00ed sv\u00e9 reklamn\u00ed nab\u00eddky na t\u011bchto nemovitostech. B\u011bhem trv\u00e1n\u00ed bude spole\u010dnost zahrnovat Taboola jako uchaze\u010de do integrace spole\u010dnosti Header Bidding pro zobrazovac\u00ed reklamn\u00ed jednotky dostupn\u00e9 pro dra\u017een\u00ed prost\u0159ednictv\u00edm integrace spole\u010dnosti Header Bidding (“HB Units”), kterou HB Units v\u00fdslovn\u011b vylu\u010duje jak\u00fdkoli nativn\u00ed reklamn\u00ed invent\u00e1\u0159, nap\u0159\u00edklad ty um\u00edst\u011bn\u00ed, kde je implementov\u00e1na platforma Taboola. Spole\u010dnost uzn\u00e1v\u00e1 a souhlas\u00ed s: (i) ud\u011blen\u00edm Taboola pr\u00e1va pod\u00e1vat nab\u00eddky prost\u0159ednictv\u00edm adapt\u00e9ru pro nad\u00e1v\u00e1n\u00ed z\u00e1hlav\u00ed Taboola (“Header Bidding Adapter”) na jak\u00e9koli HB Units; (ii) p\u0159idat Header Bidding Adapter do jak\u00e9koli \u010d\u00e1sti integrace spole\u010dnosti Header Bidding, na kter\u00e9 m\u00e1 Taboola technick\u00e9 schopnosti se zapojit; (iii) zajistit, \u017ee Local Storage je povoleno pro integraci Header Bidding; a (iv) zajistit, \u017ee jak\u00e1koli zobrazovan\u00e1 reklama zobrazovan\u00e1 Taboola v r\u00e1mci HB Unit je viditeln\u00e1 (v souladu s MRC Viewable Impression Guidelines) a neobnovuje se v intervalech krat\u0161\u00edch ne\u017e 30 sekund.<\/li>\n
  2. Header Bidding poplatek:<\/strong> Krom\u011b odm\u011bny uveden\u00e9 v \u010d\u00e1sti IV v\u00fd\u0161e obdr\u017e\u00ed spole\u010dnost za ka\u017ed\u00fd m\u011bs\u00edc funk\u010dn\u00edho obdob\u00ed poplatek Header Bidding Fee (jak je definov\u00e1no n\u00ed\u017ee) za jak\u00e9koli HB Units monetizovan\u00e9 prost\u0159ednictv\u00edm Header Bidding Adapter. Pro \u00fa\u010dely t\u00e9to dohody znamen\u00e1 “Header Bidding Fee” p\u0159\u00edjmy spole\u010dnosti z celkov\u00e9ho sou\u010dtu v\u00edt\u011bzn\u00fdch nab\u00eddek (jak je definov\u00e1no n\u00ed\u017ee) za v\u0161echny HB Units zakoupen\u00e9 Taboola, minus ode\u010dten\u00ed za podvodn\u00e9 imprese (jak je definov\u00e1no n\u00ed\u017ee). Taboola m\u00e1 podle t\u00e9to dohody definitivn\u00ed m\u011b\u0159en\u00ed pro v\u00fdpo\u010det Header Bidding Fee.<\/li>\n
  3. Definice:<\/strong> Reklamy: znamen\u00e1 grafick\u00e9, interaktivn\u00ed, mobiln\u00ed, video, bohat\u00e1 m\u00e9dia, um\u011bleck\u00e1 d\u00edla, text, aktivn\u00ed URL adresy pro reklamy nebo textov\u00e9 reklamy, a \u0161t\u00edtky s t\u00edm spojen\u00e9, v\u010detn\u011b bannerov\u00fdch reklam, tla\u010d\u00edtek, v\u011b\u017e\u00ed a\/nebo mrakodrap\u016f, stejn\u011b jako negrafick\u00e9 prvky, jako jsou Tracking Pixels a Pixels t\u0159et\u00edch stran. Nab\u00eddka: nab\u00eddka od Taboola na konkr\u00e9tn\u00ed HB Unit. Winning Bid: Bid, kter\u00fd je vybr\u00e1n Header Bidding Integration jako nejvy\u0161\u0161\u00ed kvalifikovan\u00e1 Bid (m\u011b\u0159eno v n\u00e1kladech na tis\u00edc zobrazen\u00ed) pro konkr\u00e9tn\u00ed HB Unit. Podvodn\u00e9 imprese: zobrazen\u00ed, kter\u00e1 byla pro nemovitost poskytov\u00e1na metodami nebo prost\u0159edky, kter\u00e9 um\u011ble nebo podvodn\u011b nafukuj\u00ed objem zobrazen\u00ed, v\u010detn\u011b automatick\u00e9ho p\u0159esm\u011brov\u00e1n\u00ed u\u017eivatel\u016f, pou\u017e\u00edv\u00e1n\u00ed bot\u016f a crawler\u016f, manipulace s reklamami nebo jak\u00e9koli jin\u00e9 techniky generov\u00e1n\u00ed automatick\u00fdch \u010di podvodn\u00fdch zobrazen\u00ed (podle rozhodnut\u00ed Taboola, rozumn\u00e9ho jedn\u00e1n\u00ed nebo na z\u00e1klad\u011b pr\u016fmyslov\u00fdch praktik).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Ud\u011blen\u00ed pr\u00e1v: Strany souhlas\u00ed a uzn\u00e1vaj\u00ed, \u017ee spole\u010dnost pou\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed pro nad\u00e1v\u00e1n\u00ed nab\u00eddek s hlavi\u010dkou (“Header Bidding Integration”) k \u0159\u00edzen\u00ed a zpen\u011b\u017een\u00ed sv\u00e9 reklamn\u00ed nab\u00eddky na t\u011bchto nemovitostech. B\u011bhem trv\u00e1n\u00ed bude spole\u010dnost zahrnovat Taboola jako uchaze\u010de do integrace spole\u010dnosti Header Bidding pro zobrazovac\u00ed reklamn\u00ed jednotky dostupn\u00e9 pro dra\u017een\u00ed prost\u0159ednictv\u00edm integrace spole\u010dnosti Header Bidding […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5110","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/cs\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Ud\u011blen\u00ed pr\u00e1v: Strany souhlas\u00ed a uzn\u00e1vaj\u00ed, \u017ee spole\u010dnost pou\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed pro nad\u00e1v\u00e1n\u00ed nab\u00eddek s hlavi\u010dkou (“Header Bidding Integration”) k \u0159\u00edzen\u00ed a zpen\u011b\u017een\u00ed sv\u00e9 reklamn\u00ed nab\u00eddky na t\u011bchto nemovitostech. B\u011bhem trv\u00e1n\u00ed bude spole\u010dnost zahrnovat Taboola jako uchaze\u010de do integrace spole\u010dnosti Header Bidding pro zobrazovac\u00ed reklamn\u00ed jednotky dostupn\u00e9 pro dra\u017een\u00ed prost\u0159ednictv\u00edm integrace spole\u010dnosti Header Bidding […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policies.taboola.com\/cs\/header-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Taboola Policies\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T14:23:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/policies.taboola.com\/cs\/header-bidding\/\",\"url\":\"https:\/\/policies.taboola.com\/cs\/header-bidding\/\",\"name\":\"Header Bidding - Taboola Policies\",\"isPartOf\":{\"@id\":\"https:\/\/policies.taboola.com\/cs\/#website\"},\"datePublished\":\"2025-08-21T18:15:42+00:00\",\"dateModified\":\"2026-03-13T14:23:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/policies.taboola.com\/cs\/header-bidding\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/policies.taboola.com\/cs\/header-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/policies.taboola.com\/cs\/header-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/policies.taboola.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/policies.taboola.com\/cs\/#website\",\"url\":\"https:\/\/policies.taboola.com\/cs\/\",\"name\":\"Taboola Policies\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/policies.taboola.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Header Bidding - Taboola Policies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/policies.taboola.com\/cs\/header-bidding\/","og_locale":"cs_CZ","og_type":"article","og_title":"Header Bidding","og_description":"Header Bidding Ud\u011blen\u00ed pr\u00e1v: Strany souhlas\u00ed a uzn\u00e1vaj\u00ed, \u017ee spole\u010dnost pou\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed pro nad\u00e1v\u00e1n\u00ed nab\u00eddek s hlavi\u010dkou (“Header Bidding Integration”) k \u0159\u00edzen\u00ed a zpen\u011b\u017een\u00ed sv\u00e9 reklamn\u00ed nab\u00eddky na t\u011bchto nemovitostech. B\u011bhem trv\u00e1n\u00ed bude spole\u010dnost zahrnovat Taboola jako uchaze\u010de do integrace spole\u010dnosti Header Bidding pro zobrazovac\u00ed reklamn\u00ed jednotky dostupn\u00e9 pro dra\u017een\u00ed prost\u0159ednictv\u00edm integrace spole\u010dnosti Header Bidding […]","og_url":"https:\/\/policies.taboola.com\/cs\/header-bidding\/","og_site_name":"Taboola Policies","article_modified_time":"2026-03-13T14:23:56+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/policies.taboola.com\/cs\/header-bidding\/","url":"https:\/\/policies.taboola.com\/cs\/header-bidding\/","name":"Header Bidding - Taboola Policies","isPartOf":{"@id":"https:\/\/policies.taboola.com\/cs\/#website"},"datePublished":"2025-08-21T18:15:42+00:00","dateModified":"2026-03-13T14:23:56+00:00","breadcrumb":{"@id":"https:\/\/policies.taboola.com\/cs\/header-bidding\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/policies.taboola.com\/cs\/header-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/policies.taboola.com\/cs\/header-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/policies.taboola.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Header Bidding"}]},{"@type":"WebSite","@id":"https:\/\/policies.taboola.com\/cs\/#website","url":"https:\/\/policies.taboola.com\/cs\/","name":"Taboola Policies","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/policies.taboola.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/pages\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":1,"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/pages\/5110\/revisions"}],"predecessor-version":[{"id":5111,"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/pages\/5110\/revisions\/5111"}],"wp:attachment":[{"href":"https:\/\/policies.taboola.com\/cs\/wp-json\/wp\/v2\/media?parent=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}