{"id":5207,"date":"2025-08-21T18:16:21","date_gmt":"2025-08-21T18:16:21","guid":{"rendered":"https:\/\/policies.taboola.com\/taboola-news-pro-vlastniky-digitalnich-nemovitosti\/"},"modified":"2026-03-13T14:25:03","modified_gmt":"2026-03-13T14:25:03","slug":"taboola-news-terms-for-digital-property-owners","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/cs\/taboola-news-terms-for-digital-property-owners\/","title":{"rendered":"Taboola News pro vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed"},"content":{"rendered":"

TABOOLA NEWS TERM\u00cdNY PRO VLASTN\u00cdKY DIGIT\u00c1LN\u00cdCH NEMOVITOST\u00cd<\/strong><\/h1>\n

Posledn\u00ed aktualizace: 18. srpna 2025<\/p>\n

Tyto podm\u00ednky Taboola News pro vydavatele a vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed (“Taboola News Terms”) se vztahuj\u00ed na vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed, v\u010detn\u011b vydavatel\u016f a dal\u0161\u00edch spole\u010dnost\u00ed (“Spole\u010dnost”), kter\u00e9 podepsaly dohody s Taboola o \u00fa\u010dasti v programu Taboola News (“Dohoda”), a tyto Taboola News Podm\u00ednky budou pova\u017eov\u00e1ny za za\u010dlen\u011bn\u00e9 do jak\u00e9koli takov\u00e9 dohody a tvo\u0159\u00ed jej\u00ed ned\u00edlnou sou\u010d\u00e1st. Pojmy, kter\u00e9 nejsou zde definov\u00e1ny, budou m\u00edt svou definici uvedeny v p\u0159\u00edslu\u0161n\u00e9 Dohod\u011b. Pro up\u0159esn\u011bn\u00ed, v\u0161echny odkazy na “T\u0159et\u00ed strana vlastn\u00edka nemovitosti” plat\u00ed pouze tam, kde je v\u00fdslovn\u011b stanoveno v uzav\u0159en\u00e9 dohod\u011b mezi spole\u010dnost\u00ed a Taboola.<\/p>\n

    \n
  1. Taboola News<\/u><\/strong>. Taboola spolupracuje s digit\u00e1ln\u00edmi zna\u010dkami a v\u00fdrobci mobiln\u00edch za\u0159\u00edzen\u00ed po cel\u00e9m sv\u011bt\u011b na implementaci zpravodajsk\u00e9ho kan\u00e1lu poh\u00e1n\u011bn\u00e9ho Taboola (“Taboola News Product”). The Taboola News Product obsahuje titulky \u010dl\u00e1nk\u016f, kr\u00e1tk\u00e9 texty v kombinaci s obr\u00e1zky a videa, kter\u00e1 umo\u017e\u0148uj\u00ed vydavatel\u016fm Taboola zp\u0159\u00edstupnit sv\u016fj obsah \u0161ir\u0161\u00edmu publiku a oslovit je (tj. zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost a viditelnost nemovitost\u00ed). Obsah je z\u00edsk\u00e1v\u00e1n (ru\u010dn\u011b nebo automatizovan\u011b) od vydavatel\u016f, kte\u0159\u00ed jsou sou\u010d\u00e1st\u00ed s\u00edt\u011b Taboola a dal\u0161\u00edch t\u0159et\u00edch stran, a m\u016f\u017ee b\u00fdt dopln\u011bn o sponzorovan\u00fd obsah Taboola. Taboola News Product m\u016f\u017ee b\u00fdt strukturov\u00e1n jako posouvaj\u00edc\u00ed se feed Content Cards, tapeta nebo jak\u00fdkoli jin\u00fd form\u00e1t vyvinut\u00fd Taboola, a zobrazuje (a) titulek \u010dl\u00e1nku a obr\u00e1zek, kter\u00fd poch\u00e1z\u00ed z Taboola od t\u0159et\u00ed strany (ru\u010dn\u011b nebo automatizovan\u011b) nebo kter\u00e9 si spole\u010dnost sama vybrala pro p\u0159\u00edslu\u0161n\u00fd titulek \u010dl\u00e1nku, (b) video z\u00edskan\u00e9 Taboola (ru\u010dn\u011b nebo automatizovan\u011b) z soci\u00e1ln\u00edch s\u00edt\u00ed vlastn\u00edk\u016f nemovitost\u00ed, spole\u010dnosti nebo t\u0159et\u00edch stran vlastn\u00edk\u016f nemovitost\u00ed, nebo zp\u0159\u00edstupn\u011bn\u00e9 spole\u010dnost\u00ed na webu (nap\u0159. YouTube, Instagram, TikTok) nebo t\u0159et\u00ed stranou, a\/nebo (c) Taboola sponzorovan\u00fd obsah. Pokud n\u00e1v\u0161t\u011bvn\u00edk klikne na jedin\u00fd obsah zdroj\u016f vlastn\u00edk\u016f spole\u010dnosti nebo t\u0159et\u00ed strany, je bu\u010f (x) p\u0159esm\u011brov\u00e1n p\u0159\u00edmo na nemovitost, nebo (y) p\u0159esm\u011brov\u00e1n na webovou str\u00e1nku ovl\u00e1danou Taboola, kter\u00e1 zobrazuje (i) n\u00e1hled \u010dl\u00e1nku, kde se zobraz\u00ed prvn\u00ed v\u011bty \u010dl\u00e1nku (op\u011bt v kombinaci s obr\u00e1zkem) nebo je zobrazeno shrnut\u00ed \u010dl\u00e1nku generovan\u00e9 automatizovan\u00fdmi \u0159e\u0161en\u00edmi, nebo (ii) video jednotka; a odkud m\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edk v obou p\u0159\u00edpadech kliknout na nemovitost nebo ji vyv\u00e9st. Taboola si vyhrazuje pr\u00e1vo prov\u00e1d\u011bt rozumn\u00e9 zm\u011bny v z\u00e1\u017eitku Taboola News Visitor za \u00fa\u010delem optimalizace.<\/li>\n
  2. Licence<\/u><\/strong>. Pro \u00fa\u010dely popsan\u00e9 v t\u011bchto podm\u00ednk\u00e1ch a pro dobu trv\u00e1n\u00ed smlouvy spole\u010dnost ud\u011bluje a z\u00edskala od vlastn\u00edka nemovitosti t\u0159et\u00ed strany pr\u00e1vo ud\u011blit Taboola neexkluzivn\u00ed, celosv\u011btov\u00e9 (a) pr\u00e1vo pou\u017e\u00edvat jak\u00fdkoli obsah z nemovitost\u00ed a (b) opr\u00e1vn\u011bn\u00ed k p\u0159\u00edstupu a z\u00edsk\u00e1v\u00e1n\u00ed jak\u00e9hokoli obsahu z soci\u00e1ln\u00edch s\u00edt\u00ed spole\u010dnosti nebo vlastn\u00edka nemovitosti t\u0159et\u00ed strany (v\u010detn\u011b textov\u00fdch zpr\u00e1v, obr\u00e1zky, videa \u2013 v\u010detn\u011b audio komponenty), a to jak v bodech (a) tak (b) pro \u00fa\u010dely uveden\u00e9 n\u00ed\u017ee, zejm\u00e9na pr\u00e1vo proch\u00e1zet, stahovat, ukl\u00e1dat, reprodukovat, publikovat, digitalizovat, zp\u0159\u00edstupnit ve\u0159ejnosti, stejn\u011b jako pr\u00e1vo upravovat (nap\u0159. nahradit obr\u00e1zek vybran\u00fd spole\u010dnost\u00ed pro konkr\u00e9tn\u00ed \u010dl\u00e1nek vysoce kvalitn\u00edm sn\u00edmkem poch\u00e1zej\u00edc\u00edm z Taboola, zkracuj\u00ed n\u00e1zvy \u010dl\u00e1nk\u016f a zna\u010dkov\u00e9 texty, pokud se spr\u00e1vn\u011b nehod\u00ed na mobiln\u00ed obrazovku), p\u0159i\u010dem\u017e toto druh\u00e9 je povoleno pouze do t\u00e9 m\u00edry, do jak\u00e9 je to nezbytn\u00e9 pro optimalizaci z\u00e1\u017eitku Taboola News (jak je uvedeno v n\u00ed\u017ee uveden\u00fdch p\u0159\u00edkladech). Spole\u010dnost d\u00e1le ud\u011bluje od vlastn\u00edka nemovitosti t\u0159et\u00ed strany pr\u00e1vo ud\u011blit Taboola neexkluzivn\u00ed, celosv\u011btov\u00e9 pr\u00e1vo pou\u017e\u00edvat a ud\u011blit t\u0159et\u00edm stran\u00e1m, kter\u00e9 implementovaly Taboola News na sv\u00fdch nemovitostech nebo za\u0159\u00edzen\u00edch, pr\u00e1vo pou\u017e\u00edvat jm\u00e9na a loga spole\u010dnosti, vlastn\u00edk\u016f t\u0159et\u00edch stran a nemovitost\u00ed pro \u00fa\u010dely marketingu Taboola News. Spole\u010dnost tvrd\u00ed, \u017ee dr\u017e\u00ed nebo z\u00edskala od vlastn\u00edka majetku t\u0159et\u00ed strany v\u0161echna pr\u00e1va k obsahu spole\u010dnosti a je schopna ud\u011blit Taboola (a t\u0159et\u00edm stran\u00e1m, kter\u00e9 implementovaly Taboola News na sv\u00fdch majec\u00edch nebo za\u0159\u00edzen\u00edch) pr\u00e1va pou\u017e\u00edvat obsah spole\u010dnosti v Taboola News, a t\u00edm nejsou poru\u0161ena \u017e\u00e1dn\u00e1 pr\u00e1va t\u0159et\u00edch stran.<\/li>\n
  3. \u017d\u00e1dn\u00e1 odm\u011bna<\/u><\/strong>. Distribuce firemn\u00edho obsahu Taboola prost\u0159ednictv\u00edm Taboola News je pro spole\u010dnost bezplatn\u00e1 a Taboola to Company nesm\u00ed platit \u017e\u00e1dn\u00fd licen\u010dn\u00ed poplatek ani konkr\u00e9tn\u00ed finan\u010dn\u00ed odm\u011bnu. Spole\u010dnost uzn\u00e1v\u00e1, \u017ee p\u0159\u00edle\u017eitost generovat n\u00e1v\u0161t\u011bvnost na nemovitostech a podporovat pov\u011bdom\u00ed o zna\u010dce spole\u010dnosti (krom\u011b udr\u017een\u00ed 100 % p\u0159\u00edjm\u016f generovan\u00fdch jednotkami na nemovitostech mimo platformu) je spravedlivou odm\u011bnou za za\u0159azen\u00ed a vyu\u017eit\u00ed firemn\u00edho obsahu v Taboola News. Spole\u010dnost tedy nebude kompenzov\u00e1na za \u017e\u00e1dn\u00e9 p\u0159\u00edjmy z reklamy generovan\u00e9 nebo zobrazen\u00ed str\u00e1nek na platform\u011b poskytovan\u00e9 n\u00e1v\u0161t\u011bvn\u00edk\u016fm p\u0159istupuj\u00edc\u00edm k nemovitosti prost\u0159ednictv\u00edm Taboola News a Taboola si ponech\u00e1 ve\u0161ker\u00fd hrub\u00fd p\u0159\u00edjem z platformy b\u011bhem jak\u00e9koli Taboola News Session (tj. d\u00e9lka n\u00e1v\u0161t\u011bvy nemovitosti n\u00e1v\u0161t\u011bvn\u00edkem, kter\u00fd p\u0159ijde na takovou nemovitost prost\u0159ednictv\u00edm Taboola News). \u017d\u00e1dn\u00e9 zobrazen\u00ed str\u00e1nky platformy b\u011bhem Taboola News Session se nepo\u010d\u00edt\u00e1 jako doporu\u010den\u00e9 zobrazen\u00ed str\u00e1nky.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    TABOOLA NEWS TERM\u00cdNY PRO VLASTN\u00cdKY DIGIT\u00c1LN\u00cdCH NEMOVITOST\u00cd Posledn\u00ed aktualizace: 18. srpna 2025 Tyto podm\u00ednky Taboola News pro vydavatele a vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed (“Taboola News Terms”) se vztahuj\u00ed na vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed, v\u010detn\u011b vydavatel\u016f a dal\u0161\u00edch spole\u010dnost\u00ed (“Spole\u010dnost”), kter\u00e9 podepsaly dohody s Taboola o \u00fa\u010dasti v programu Taboola News (“Dohoda”), a tyto Taboola News Podm\u00ednky budou […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5207","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTaboola News pro vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/cs\/taboola-news-terms-for-digital-property-owners\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taboola News pro vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed\" \/>\n<meta property=\"og:description\" content=\"TABOOLA NEWS TERM\u00cdNY PRO VLASTN\u00cdKY DIGIT\u00c1LN\u00cdCH NEMOVITOST\u00cd Posledn\u00ed aktualizace: 18. srpna 2025 Tyto podm\u00ednky Taboola News pro vydavatele a vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed (“Taboola News Terms”) se vztahuj\u00ed na vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed, v\u010detn\u011b vydavatel\u016f a dal\u0161\u00edch spole\u010dnost\u00ed (“Spole\u010dnost”), kter\u00e9 podepsaly dohody s Taboola o \u00fa\u010dasti v programu Taboola News (“Dohoda”), a tyto Taboola News Podm\u00ednky budou […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policies.taboola.com\/cs\/taboola-news-terms-for-digital-property-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Taboola Policies\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T14:25:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/policies.taboola.com\/cs\/taboola-news-terms-for-digital-property-owners\/\",\"url\":\"https:\/\/policies.taboola.com\/cs\/taboola-news-terms-for-digital-property-owners\/\",\"name\":\"Taboola News pro vlastn\u00edky digit\u00e1ln\u00edch nemovitost\u00ed - 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