{"id":5120,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/header-bidding-2\/"},"modified":"2026-03-13T14:24:05","modified_gmt":"2026-03-13T14:24:05","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/da\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Tildeling af rettigheder:<\/strong> Parterne accepterer og anerkender, at Virksomheden bruger en header bidding-l\u00f8sning (“Header Bidding Integration”) til at administrere og tjene penge p\u00e5 sin displayannonceringsbeholdning p\u00e5 Ejendommene. I l\u00f8bet af perioden skal Virksomheden inkludere Taboola som byder i Virksomhedens Header Bidding Integration for displayannonceringsenheder, der er tilg\u00e6ngelige til budgivning via Virksomhedens Header Bidding Integration (“HB Units”), hvilke HB Units specifikt skal ekskludere enhver native advertising-beholdning, s\u00e5som de placeringer, hvor Taboolas platform er implementeret. Virksomheden anerkender og accepterer at: (i) give Taboola ret til at byde via Taboolas Header Bidding (“Header Bidding “) p\u00e5 alle HB Units; (ii) tilf\u00f8je Header Bidding budgivningsadapteren til enhver del af Virksomhedens Header Bidding , som Taboola har de tekniske muligheder for at deltage i; (iii) sikre, at Local Storage er aktiveret for dens Header Bidding ; og (iv) sikre, at enhver displayannonce, der vises af Taboola i HB Unit, er synlig (i overensstemmelse med MRC Viewable Impression Guidelines) og ikke opdateres med intervaller p\u00e5 kortere end 30 sekunder.<\/li>\n
  2. Gebyr for Header Bidding :<\/strong> Ud over den kompensation, der er angivet i afsnit IV ovenfor, modtager Virksomheden for hver m\u00e5ned af perioden Header Bidding (som defineret nedenfor) for alle HB Units, der monetariseres via Header Bidding . I denne aftale betyder “Header Bidding Fee” den indt\u00e6gt, som Virksomheden har optjent for summen af \u200b\u200bde samlede vindende bud (som defineret nedenfor) for alle HB Units k\u00f8bt af Taboola, fratrukket eventuelle fradrag for svigagtige visninger (som defineret nedenfor). Taboolas m\u00e5linger vedr\u00f8rende visninger er de endelige m\u00e5linger i henhold til denne aftale, der bruges til at beregne Header Bidding .<\/li>\n
  3. Definitioner:<\/strong> Annoncer: betyder grafiske, interaktive, mobile, video-, rich media-, artwork-, tekst-, aktive URL’er til annoncer eller tekstbaserede annoncer og de tilh\u00f8rende tags, herunder bannerannoncer, knapper, t\u00e5rne \u200b\u200bog\/eller skyskrabere, samt ikke-grafiske elementer s\u00e5som Tracking Pixels og tredjepartspixels. Bud: et tilbud afgivet af Taboola p\u00e5 en bestemt HB Unit. Vindende bud: et bud, der er valgt af Header Bidding Integration som det h\u00f8jeste kvalificerende bud (m\u00e5lt i pris pr. tusinde visninger) for en bestemt HB Unit. Svigagtige visninger: visninger, der er blevet leveret for en ejendom ved hj\u00e6lp af metoder eller midler, der kunstigt eller svigagtigt oppuster m\u00e6ngden af \u200b\u200bvisninger, herunder automatisk omdirigering af brugere, brug af bots og crawlere, manipulation af annoncer eller enhver anden teknik til at generere automatiske eller svigagtige visninger (som bestemt af Taboola, handler rimeligt eller baseret p\u00e5 branchepraksis).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Tildeling af rettigheder: Parterne accepterer og anerkender, at Virksomheden bruger en header bidding-l\u00f8sning (“Header Bidding Integration”) til at administrere og tjene penge p\u00e5 sin displayannonceringsbeholdning p\u00e5 Ejendommene. I l\u00f8bet af perioden skal Virksomheden inkludere Taboola som byder i Virksomhedens Header Bidding Integration for displayannonceringsenheder, der er tilg\u00e6ngelige til budgivning via Virksomhedens Header Bidding […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5120","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/da\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Tildeling af rettigheder: Parterne accepterer og anerkender, at Virksomheden bruger en header bidding-l\u00f8sning (“Header Bidding Integration”) til at administrere og tjene penge p\u00e5 sin displayannonceringsbeholdning p\u00e5 Ejendommene. 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