{"id":5117,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/header-bidding-2\/"},"modified":"2026-03-13T14:24:02","modified_gmt":"2026-03-13T14:24:02","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/hu\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Jogok megad\u00e1sa:<\/strong> A Felek egyet\u00e9rtenek \u00e9s tudom\u00e1sul veszik, hogy a V\u00e1llalat Header Bidding megold\u00e1st (a \u201eHeader Bidding Integr\u00e1ci\u00f3\u201d) haszn\u00e1l a Tulajdonokban tal\u00e1lhat\u00f3 display hirdet\u00e9si fel\u00fcletek kezel\u00e9s\u00e9re \u00e9s bev\u00e9telszerz\u00e9sre. A Hat\u00e1rid\u0151 alatt a V\u00e1llalatnak fel kell vennie a Tabool\u00e1t aj\u00e1nlattev\u0151k\u00e9nt a V\u00e1llalat Header Bidding Integration rendszer\u00e9be a V\u00e1llalat Header Bidding Integration rendszeren kereszt\u00fcl megp\u00e1ly\u00e1zhat\u00f3 display hirdet\u00e9si egys\u00e9gek (a \u201eHB Units\u201d) tekintet\u00e9ben, amelyek kifejezetten kiz\u00e1rnak minden nat\u00edv hirdet\u00e9si fel\u00fcletet, p\u00e9ld\u00e1ul azokat a hirdet\u00e9si helyeket, ahol a Taboola platformja megval\u00f3s\u00edt\u00e1sra ker\u00fclt. A V\u00e1llalat tudom\u00e1sul veszi \u00e9s elfogadja, hogy: (i) megadja a Tabool\u00e1nak a jogot, hogy a Taboola Header Bidding adapter\u00e9n (a \u201eHeader Bidding Adapter\u201d) kereszt\u00fcl b\u00e1rmely HB Unit aj\u00e1nlatot tegyen; (ii) hozz\u00e1adja a Header Bidding Adaptert a V\u00e1llalat Header Bidding Integr\u00e1ci\u00f3j\u00e1nak b\u00e1rmely r\u00e9sz\u00e9hez, amelyben a Taboola technikai k\u00e9pess\u00e9gei alapj\u00e1n r\u00e9szt vehet; (iii) biztos\u00edtja, hogy a Header Bidding integr\u00e1ci\u00f3 sz\u00e1m\u00e1ra enged\u00e9lyezve legyen a Local Storage; \u00e9s (iv) biztos\u00edtja, hogy a Taboola \u00e1ltal az HB Unit megjelen\u00edtett b\u00e1rmely display hirdet\u00e9s l\u00e1that\u00f3 legyen (a MRC Viewable Impression Guidelines megfelel\u0151en), \u00e9s ne friss\u00fclj\u00f6n 30 m\u00e1sodpercn\u00e9l r\u00f6videbb id\u0151k\u00f6z\u00f6nk\u00e9nt.<\/li>\n
  2. Header Bidding d\u00edj:<\/strong> A fenti IV. szakaszban meghat\u00e1rozott kompenz\u00e1ci\u00f3 mellett a V\u00e1llalat a Hat\u00e1rid\u0151 minden h\u00f3napj\u00e1ban megkapja a Header Bidding d\u00edjat (az al\u00e1bbiakban meghat\u00e1rozottak szerint) minden olyan HB Unit ut\u00e1n, amely a Header Bidding Adapteren kereszt\u00fcl monetiz\u00e1l\u00e1sra ker\u00fclt. A jelen Meg\u00e1llapod\u00e1s alkalmaz\u00e1s\u00e1ban a \u201eHeader Bidding d\u00edj\u201d a V\u00e1llalat \u00e1ltal a Taboola \u00e1ltal megv\u00e1s\u00e1rolt \u00f6sszes HB Unit vonatkoz\u00f3 \u00f6sszes nyertes aj\u00e1nlat (az al\u00e1bbiakban meghat\u00e1rozottak szerint) \u00f6sszeg\u00e9b\u0151l sz\u00e1rmaz\u00f3 bev\u00e9telt jelenti, levonva bel\u0151le a csal\u00e1rd megjelen\u00edt\u00e9sek (az al\u00e1bbiakban meghat\u00e1rozottak szerint) miatti levon\u00e1sokat. A Taboola \u00e1ltal az megjelen\u00edt\u00e9sekre vonatkoz\u00f3an v\u00e9gzett m\u00e9r\u00e9sek a jelen Meg\u00e1llapod\u00e1s \u00e9rtelm\u00e9ben a Header Bidding d\u00edj kisz\u00e1m\u00edt\u00e1s\u00e1hoz haszn\u00e1lt v\u00e9gleges m\u00e9r\u00e9si eredm\u00e9nyek.<\/li>\n
  3. Meghat\u00e1roz\u00e1sok:<\/strong> Hirdet\u00e9sek: grafikus, interakt\u00edv, mobil, vide\u00f3, rich media, illusztr\u00e1ci\u00f3k, sz\u00f6vegek, akt\u00edv URL-ek hirdet\u00e9sekhez, vagy sz\u00f6vegalap\u00fa hirdet\u00e9sek, valamint azokhoz tartoz\u00f3 c\u00edmk\u00e9k, bele\u00e9rtve a banner hirdet\u00e9seket, gombokat, tornyokat \u00e9s\/vagy felh\u0151karcol\u00f3kat, valamint nem grafikus elemeket, mint p\u00e9ld\u00e1ul a Tracking Pixels \u00e9s harmadik f\u00e9l Pixels. Aj\u00e1nlat: a Taboola \u00e1ltal egy adott HB Unit tett aj\u00e1nlat. Nyertes aj\u00e1nlat: az a aj\u00e1nlat, amelyet a Header Bidding Integration egy adott HB Unit eset\u00e9ben a legmagasabb min\u0151s\u00edtett aj\u00e1nlatk\u00e9nt v\u00e1laszt ki (ezer megjelen\u00edt\u00e9senk\u00e9nti k\u00f6lts\u00e9gben m\u00e9rve). Csal\u00e1rd megjelen\u00edt\u00e9sek: olyan megjelen\u00edt\u00e9sek, amelyek egy ingatlan sz\u00e1m\u00e1ra olyan m\u00f3dszerekkel vagy eszk\u00f6z\u00f6kkel ker\u00fcltek kiszolg\u00e1l\u00e1sra, amelyek mesters\u00e9gesen vagy csal\u00e1rd m\u00f3don n\u00f6velik a megjelen\u00edt\u00e9sek mennyis\u00e9g\u00e9t, ide\u00e9rtve a felhaszn\u00e1l\u00f3k automatikus \u00e1tir\u00e1ny\u00edt\u00e1s\u00e1t, Botok \u00e9s keres\u0151robotok haszn\u00e1lat\u00e1t, hirdet\u00e9sek manipul\u00e1l\u00e1s\u00e1t vagy b\u00e1rmely m\u00e1s automatikus vagy csal\u00e1rd megjelen\u00edt\u00e9seket gener\u00e1l\u00f3 technik\u00e1t (amelyeket a Taboola \u00e9sszer\u0171en, vagy az ipar\u00e1gi gyakorlatok alapj\u00e1n hat\u00e1roz meg).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Jogok megad\u00e1sa: A Felek egyet\u00e9rtenek \u00e9s tudom\u00e1sul veszik, hogy a V\u00e1llalat Header Bidding megold\u00e1st (a \u201eHeader Bidding Integr\u00e1ci\u00f3\u201d) haszn\u00e1l a Tulajdonokban tal\u00e1lhat\u00f3 display hirdet\u00e9si fel\u00fcletek kezel\u00e9s\u00e9re \u00e9s bev\u00e9telszerz\u00e9sre. A Hat\u00e1rid\u0151 alatt a V\u00e1llalatnak fel kell vennie a Tabool\u00e1t aj\u00e1nlattev\u0151k\u00e9nt a V\u00e1llalat Header Bidding Integration rendszer\u00e9be a V\u00e1llalat Header Bidding Integration rendszeren kereszt\u00fcl megp\u00e1ly\u00e1zhat\u00f3 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5117","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/hu\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Jogok megad\u00e1sa: A Felek egyet\u00e9rtenek \u00e9s tudom\u00e1sul veszik, hogy a V\u00e1llalat Header Bidding megold\u00e1st (a \u201eHeader Bidding Integr\u00e1ci\u00f3\u201d) haszn\u00e1l a Tulajdonokban tal\u00e1lhat\u00f3 display hirdet\u00e9si fel\u00fcletek kezel\u00e9s\u00e9re \u00e9s bev\u00e9telszerz\u00e9sre. 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