{"id":587,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/%e3%83%98%e3%83%83%e3%83%80%e3%83%bc%e5%85%a5%e6%9c%ad\/"},"modified":"2026-03-05T10:11:07","modified_gmt":"2026-03-05T10:11:07","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/ja\/header-bidding\/","title":{"rendered":"\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0"},"content":{"rendered":"<h1 style=\"text-align: center;\">\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0<\/h1>\n<ol>\n<li><strong>\u6a29\u5229\u306e\u4ed8\u4e0e:<\/strong>\u5f53\u4e8b\u8005\u306f\u3001\u4f1a\u793e\u304c\u30d7\u30ed\u30d1\u30c6\u30a3\u4e0a\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u5728\u5eab\u3092\u7ba1\u7406\u3057\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306bHeader Bidding\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff08\u300cHeader Bidding\u7d71\u5408\u300d\uff09\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u3001\u8a8d\u8b58\u3057\u307e\u3059\u3002\u5951\u7d04\u671f\u9593\u4e2d\u3001\u4f1a\u793e\u306f\u3001\u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u3092\u901a\u3058\u3066\u5165\u672d\u53ef\u80fd\u306a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30e6\u30cb\u30c3\u30c8\uff08\u300cHB Units\u300d\uff09\u306e\u5165\u672d\u8005\u3068\u3057\u3066Taboola\u3092\u542b\u3081\u308b\u3082\u306e\u3068\u3057\u3001\u3053\u308c\u3089\u306eHB Units\u306f\u3001Taboola\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u5728\u5eab\u3092\u7279\u306b\u9664\u5916\u3057\u307e\u3059\u3002\u4f1a\u793e\u306f\u3001\u6b21\u306e\u3053\u3068\u306b\u540c\u610f\u3057\u3001\u8a8d\u8b58\u3057\u307e\u3059\uff1a(i) Taboola\u306eHeader Bidding\u30a2\u30c0\u30d7\u30bf\uff08\u300cHeader Bidding\u30a2\u30c0\u30d7\u30bf\u300d\uff09\u3092\u901a\u3058\u3066\u4efb\u610f\u306eHB Units\u306b\u5165\u672d\u3059\u308b\u6a29\u5229\u3092Taboola\u306b\u4ed8\u4e0e\u3059\u308b\u3053\u3068\uff1b(ii) Taboola\u304c\u53c2\u52a0\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u7684\u80fd\u529b\u3092\u6301\u3064\u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u306e\u4efb\u610f\u306e\u90e8\u5206\u306bHeader Bidding\u30a2\u30c0\u30d7\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\uff1b(iii) \u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u306e\u305f\u3081\u306b\u30ed\u30fc\u30ab\u30eb\u30b9\u30c8\u30ec\u30fc\u30b8\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\uff1b\u304a\u3088\u3073(iv) Taboola\u304cHB Unit\u5185\u3067\u63d0\u4f9b\u3059\u308b\u4efb\u610f\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u8996\u8a8d\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\uff08MRC Viewable Impression Guidelines\u306b\u5f93\u3063\u3066\uff09\u304a\u3088\u307330\u79d2\u672a\u6e80\u306e\u9593\u9694\u3067\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u3057\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3002<\/li>\n<li><strong>Header Bidding\u624b\u6570\u6599:<\/strong>\u4e0a\u8a18\u306e\u7b2cIV\u6761\u306b\u5b9a\u3081\u308b\u5831\u916c\u306b\u52a0\u3048\u3066\u3001\u5951\u7d04\u671f\u9593\u306e\u5404\u6708\u306b\u304a\u3044\u3066\u3001\u4f1a\u793e\u306fHeader Bidding\u30a2\u30c0\u30d7\u30bf\u3092\u901a\u3058\u3066\u53ce\u76ca\u5316\u3055\u308c\u305f\u4efb\u610f\u306eHB Units\u306b\u5bfe\u3057\u3066Header Bidding\u624b\u6570\u6599\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u3092\u53d7\u3051\u53d6\u308b\u3082\u306e\u3068\u3057\u307e\u3059\u3002\u672c\u5951\u7d04\u306e\u76ee\u7684\u4e0a\u3001\u300cHeader Bidding\u624b\u6570\u6599\u300d\u3068\u306f\u3001Taboola\u306b\u3088\u3063\u3066\u8cfc\u5165\u3055\u308c\u305f\u3059\u3079\u3066\u306eHB Units\u306b\u5bfe\u3059\u308b\u5408\u8a08\u306e\u52dd\u5229\u5165\u672d\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u304b\u3089\u3001\u8a50\u6b3a\u7684\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u306b\u5bfe\u3059\u308b\u63a7\u9664\u3092\u5dee\u3057\u5f15\u3044\u305f\u3001\u4f1a\u793e\u304c\u5f97\u305f\u53ce\u76ca\u3092\u610f\u5473\u3057\u307e\u3059\u3002Taboola\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6e2c\u5b9a\u306f\u3001\u672c\u5951\u7d04\u306e\u4e0b\u3067Header Bidding\u624b\u6570\u6599\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u6c7a\u5b9a\u7684\u306a\u6e2c\u5b9a\u5024\u3067\u3059\u3002<\/li>\n<li><strong>\u5b9a\u7fa9:<\/strong>\u5e83\u544a\uff1a\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30d3\u30c7\u30aa\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3001\u30a2\u30fc\u30c8\u30ef\u30fc\u30af\u3001\u30b3\u30d4\u30fc\u3001\u5e83\u544a\u7528\u306e\u30a2\u30af\u30c6\u30a3\u30d6URL\u3001\u307e\u305f\u306f\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u3092\u610f\u5473\u3057\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3001\u30dc\u30bf\u30f3\u3001\u30bf\u30ef\u30fc\u3001\u30b9\u30ab\u30a4\u30b9\u30af\u30ec\u30a4\u30d1\u30fc\u306a\u3069\u306e\u30bf\u30b0\u3092\u542b\u307f\u3001Tracking Pixels\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306ePixels\u306a\u3069\u306e\u975e\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u8981\u7d20\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u5165\u672d\uff1a\u7279\u5b9a\u306eHB Unit\u306b\u5bfe\u3059\u308bTaboola\u306b\u3088\u308b\u30aa\u30d5\u30a1\u30fc\u3002\u52dd\u5229\u5165\u672d\uff1a\u7279\u5b9a\u306eHB Unit\u306b\u5bfe\u3057\u3066Header Bidding\u7d71\u5408\u306b\u3088\u3063\u3066\u9078\u629e\u3055\u308c\u305f\u6700\u9ad8\u306e\u9069\u683c\u5165\u672d\uff08\u5343\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3067\u6e2c\u5b9a\uff09\u3067\u3059\u3002\u8a50\u6b3a\u7684\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff1a\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u5bfe\u3057\u3066\u63d0\u4f9b\u3055\u308c\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u81ea\u52d5\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3001Bots\u3084\u30af\u30ed\u30fc\u30e9\u30fc\u306e\u4f7f\u7528\u3001\u5e83\u544a\u306e\u64cd\u4f5c\u3001\u307e\u305f\u306f\u81ea\u52d5\u307e\u305f\u306f\u8a50\u6b3a\u7684\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306e\u4ed6\u306e\u624b\u6cd5\uff08Taboola\u304c\u5408\u7406\u7684\u306b\u5224\u65ad\u3059\u308b\u304b\u3001\u696d\u754c\u306e\u6163\u884c\u306b\u57fa\u3065\u3044\u3066\uff09\u306b\u3088\u3063\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u91cf\u3092\u4eba\u5de5\u7684\u307e\u305f\u306f\u8a50\u6b3a\u7684\u306b\u81a8\u3089\u307e\u305b\u308b\u65b9\u6cd5\u307e\u305f\u306f\u624b\u6bb5\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u305f\u3082\u306e\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0 \u6a29\u5229\u306e\u4ed8\u4e0e:\u5f53\u4e8b\u8005\u306f\u3001\u4f1a\u793e\u304c\u30d7\u30ed\u30d1\u30c6\u30a3\u4e0a\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u5728\u5eab\u3092\u7ba1\u7406\u3057\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306bHeader Bidding\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff08\u300cHeader Bidding\u7d71\u5408\u300d\uff09\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u3001\u8a8d\u8b58\u3057\u307e\u3059\u3002\u5951\u7d04\u671f\u9593\u4e2d\u3001\u4f1a\u793e\u306f\u3001\u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u3092\u901a\u3058\u3066\u5165\u672d\u53ef\u80fd\u306a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30e6\u30cb\u30c3\u30c8\uff08\u300cHB Units\u300d\uff09\u306e\u5165\u672d\u8005\u3068\u3057\u3066Taboola\u3092\u542b\u3081\u308b\u3082\u306e\u3068\u3057\u3001\u3053\u308c\u3089\u306eHB Units\u306f\u3001Taboola\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u5728\u5eab\u3092\u7279\u306b\u9664\u5916\u3057\u307e\u3059\u3002\u4f1a\u793e\u306f\u3001\u6b21\u306e\u3053\u3068\u306b\u540c\u610f\u3057\u3001\u8a8d\u8b58\u3057\u307e\u3059\uff1a(i) Taboola\u306eHeader Bidding\u30a2\u30c0\u30d7\u30bf\uff08\u300cHeader Bidding\u30a2\u30c0\u30d7\u30bf\u300d\uff09\u3092\u901a\u3058\u3066\u4efb\u610f\u306eHB Units\u306b\u5165\u672d\u3059\u308b\u6a29\u5229\u3092Taboola\u306b\u4ed8\u4e0e\u3059\u308b\u3053\u3068\uff1b(ii) Taboola\u304c\u53c2\u52a0\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u7684\u80fd\u529b\u3092\u6301\u3064\u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u306e\u4efb\u610f\u306e\u90e8\u5206\u306bHeader Bidding\u30a2\u30c0\u30d7\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\uff1b(iii) \u4f1a\u793e\u306eHeader Bidding\u7d71\u5408\u306e\u305f\u3081\u306b\u30ed\u30fc\u30ab\u30eb\u30b9\u30c8\u30ec\u30fc\u30b8\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\uff1b\u304a\u3088\u3073(iv) Taboola\u304cHB Unit\u5185\u3067\u63d0\u4f9b\u3059\u308b\u4efb\u610f\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u8996\u8a8d\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\uff08MRC Viewable Impression Guidelines\u306b\u5f93\u3063\u3066\uff09\u304a\u3088\u307330\u79d2\u672a\u6e80\u306e\u9593\u9694\u3067\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u3057\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3002 Header Bidding\u624b\u6570\u6599:\u4e0a\u8a18\u306e\u7b2cIV\u6761\u306b\u5b9a\u3081\u308b\u5831\u916c\u306b\u52a0\u3048\u3066\u3001\u5951\u7d04\u671f\u9593\u306e\u5404\u6708\u306b\u304a\u3044\u3066\u3001\u4f1a\u793e\u306fHeader Bidding\u30a2\u30c0\u30d7\u30bf\u3092\u901a\u3058\u3066\u53ce\u76ca\u5316\u3055\u308c\u305f\u4efb\u610f\u306eHB Units\u306b\u5bfe\u3057\u3066Header Bidding\u624b\u6570\u6599\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u3092\u53d7\u3051\u53d6\u308b\u3082\u306e\u3068\u3057\u307e\u3059\u3002\u672c\u5951\u7d04\u306e\u76ee\u7684\u4e0a\u3001\u300cHeader Bidding\u624b\u6570\u6599\u300d\u3068\u306f\u3001Taboola\u306b\u3088\u3063\u3066\u8cfc\u5165\u3055\u308c\u305f\u3059\u3079\u3066\u306eHB Units\u306b\u5bfe\u3059\u308b\u5408\u8a08\u306e\u52dd\u5229\u5165\u672d\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u304b\u3089\u3001\u8a50\u6b3a\u7684\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u306b\u5b9a\u7fa9\uff09\u306b\u5bfe\u3059\u308b\u63a7\u9664\u3092\u5dee\u3057\u5f15\u3044\u305f\u3001\u4f1a\u793e\u304c\u5f97\u305f\u53ce\u76ca\u3092\u610f\u5473\u3057\u307e\u3059\u3002Taboola\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6e2c\u5b9a\u306f\u3001\u672c\u5951\u7d04\u306e\u4e0b\u3067Header Bidding\u624b\u6570\u6599\u3092\u8a08\u7b97\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u6c7a\u5b9a\u7684\u306a\u6e2c\u5b9a\u5024\u3067\u3059\u3002 \u5b9a\u7fa9:\u5e83\u544a\uff1a\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30d3\u30c7\u30aa\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3001\u30a2\u30fc\u30c8\u30ef\u30fc\u30af\u3001\u30b3\u30d4\u30fc\u3001\u5e83\u544a\u7528\u306e\u30a2\u30af\u30c6\u30a3\u30d6URL\u3001\u307e\u305f\u306f\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u3092\u610f\u5473\u3057\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3001\u30dc\u30bf\u30f3\u3001\u30bf\u30ef\u30fc\u3001\u30b9\u30ab\u30a4\u30b9\u30af\u30ec\u30a4\u30d1\u30fc\u306a\u3069\u306e\u30bf\u30b0\u3092\u542b\u307f\u3001Tracking Pixels\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306ePixels\u306a\u3069\u306e\u975e\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u8981\u7d20\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u5165\u672d\uff1a\u7279\u5b9a\u306eHB Unit\u306b\u5bfe\u3059\u308bTaboola\u306b\u3088\u308b\u30aa\u30d5\u30a1\u30fc\u3002\u52dd\u5229\u5165\u672d\uff1a\u7279\u5b9a\u306eHB Unit\u306b\u5bfe\u3057\u3066Header 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This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0 - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/ja\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\" \/>\n<meta property=\"og:description\" content=\"\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0 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