{"id":648,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/%ed%97%a4%eb%8d%94-%eb%b9%84%eb%94%a9\/"},"modified":"2026-03-05T10:14:32","modified_gmt":"2026-03-05T10:14:32","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/ko\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"<h1 style=\"text-align: center;\">Header Bidding<\/h1>\n<ol>\n<li><strong>\uad8c\ub9ac \ubd80\uc5ec:<\/strong> \ub2f9\uc0ac\uc790\ub4e4\uc740 \ud68c\uc0ac\uac00 \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc758 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uace0 \uc218\uc775\ud654\ud558\uae30 \uc704\ud574 Header Bidding \uc194\ub8e8\uc158(\u201cHeader Bidding \ud1b5\ud569\u201d)\uc744 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc810\uc5d0 \ub3d9\uc758\ud558\uace0 \uc774\ub97c \uc778\uc815\ud569\ub2c8\ub2e4. \ubcf8 \uacc4\uc57d \uae30\uac04 \ub3d9\uc548, \ud68c\uc0ac\ub294 \uc790\uc0ac\uc758 Header Bidding Header Bidding \ud1b5\ud569(HB Units &#8220;&#8221;)\uc5d0 \ub300\ud574 Taboola \uc790\uc0ac Header Bidding \ud1b5\ud569\uc758 \uc785\ucc30\uc790\ub85c \ud3ec\ud568\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \ub2e8, HB Units Taboola \ud50c\ub7ab\ud3fc\uc774 \uad6c\ud604\ub41c \uac8c\uc7ac\uc704\uce58\uc640 \uac19\uc740 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub294 \uba85\uc2dc\uc801\uc73c\ub85c \uc81c\uc678\ub429\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \ub2e4\uc74c \uc0ac\ud56d\uc744 \uc778\uc815\ud558\uace0 \ub3d9\uc758\ud569\ub2c8\ub2e4. (i) Taboola \ubaa8\ub4e0 HB Units \uc5d0\uc11c Taboola\uc758 Header Bidding \uc5b4\ub311\ud130(\u201c Header Bidding \uc5b4\ub311\ud130\u201d)\ub97c \ud1b5\ud574 \uc785\ucc30\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. (ii) Taboola \uac00 \ucc38\uc5ec\ud560 \uc218 \uc788\ub294 \uae30\uc220\uc801 \uc5ed\ub7c9\uc744 \uac16\ucd98 \ud68c\uc0ac\uc758 Header Bidding \ud1b5\ud569\uc758 \ubaa8\ub4e0 \ubd80\ubd84\uc5d0 Header Bidding \uc5b4\ub311\ud130\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4. (iii) Header Bidding \ud1b5\ud569\uc5d0 \ub85c\uceec \uc2a4\ud1a0\ub9ac\uc9c0\uac00 \ud65c\uc131\ud654\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. (iv) HB Unit \ub0b4\uc5d0\uc11c Taboola \uac00 \uc81c\uacf5\ud558\ub294 \ubaa8\ub4e0 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uac00 ( MRC Viewable Impression Guidelines \uc5d0 \ub530\ub77c) \uc2dc\uccad \uac00\ub2a5\ud558\uace0 30\ucd08\ubcf4\ub2e4 \uc9e7\uc740 \uac04\uaca9\uc73c\ub85c \uc0c8\ub85c \uace0\uccd0\uc9c0\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>Header Bidding \uc218\uc218\ub8cc:<\/strong> \uc0c1\uae30 \uc81c4\ud56d\uc5d0 \uba85\uc2dc\ub41c \ubcf4\uc0c1 \uc678\uc5d0\ub3c4, \uacc4\uc57d \uae30\uac04 \ub3d9\uc548 \ub9e4\uc6d4 \ud68c\uc0ac\ub294 Header Bidding \uc5b4\ub311\ud130\ub97c \ud1b5\ud574 \uc218\uc775\ud654\ub41c \ubaa8\ub4e0 HB Units \uc5d0 \ub300\ud55c Header Bidding \uc218\uc218\ub8cc(\uc544\ub798 \uc815\uc758 \ucc38\uc870)\ub97c \ubc1b\uac8c \ub429\ub2c8\ub2e4. \ubcf8 \uacc4\uc57d\uc758 \ubaa9\uc801\uc0c1, &#8220;Header Bidding \uc218\uc218\ub8cc&#8221;\ub780 Taboola \uac00 \uad6c\ub9e4\ud55c \ubaa8\ub4e0 HB Units \uc5d0 \ub300\ud55c \ucd1d \ub099\ucc30\uac00(\uc544\ub798 \uc815\uc758 \ucc38\uc870) \ud569\uacc4\uc5d0\uc11c \ubd80\uc815 \ub178\ucd9c(\uc544\ub798 \uc815\uc758 \ucc38\uc870)\uc5d0 \ub300\ud55c \uacf5\uc81c\uc561\uc744 \ucc28\uac10\ud55c \uae08\uc561\uc744 \uc758\ubbf8\ud558\uba70, \uc774\ub294 \ud68c\uc0ac\uac00 \ubc8c\uc5b4\ub4e4\uc778 \uc218\uc775\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ubcf8 \uacc4\uc57d\uc5d0 \ub530\ub77c Header Bidding \uc218\uc218\ub8cc\ub97c \uacc4\uc0b0\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 Taboola\uc758 \ub178\ucd9c \uc218 \uce21\uc815\uce58\ub294 \ucd5c\uc885\uc801\uc778 \uce21\uc815 \uae30\uc900\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uc815\uc758:<\/strong> \uad11\uace0: \uadf8\ub798\ud53d, \uc778\ud130\ub799\ud2f0\ube0c, \ubaa8\ubc14\uc77c, \ube44\ub514\uc624, \ub9ac\uce58 \ubbf8\ub514\uc5b4, \uc544\ud2b8\uc6cc\ud06c, \uce74\ud53c, \uad11\uace0\uc6a9 \ud65c\uc131 URL \ub610\ub294 \ud14d\uc2a4\ud2b8 \uae30\ubc18 \uad11\uace0 \ubc0f \ud574\ub2f9 \ud0dc\uadf8\ub97c \ud3ec\ud568\ud558\uba70, \ubc30\ub108 \uad11\uace0, \ubc84\ud2bc, \ud0c0\uc6cc \ubc0f\/\ub610\ub294 \uc2a4\uce74\uc774\uc2a4\ud06c\ub798\ud37c\ubfd0\ub9cc \uc544\ub2c8\ub77c Tracking Pixels \ubc0f \uc81c3\uc790 Pixels\uc640 \uac19\uc740 \ube44\uadf8\ub798\ud53d \uc694\uc18c\ub3c4 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc785\ucc30: Taboola \ud2b9\uc815 HB Unit\uc5d0 \ub300\ud574 \uc81c\uc2dc\ud558\ub294 \uac00\uaca9 \uc81c\uc548. \ub099\ucc30\uac00: Header Bidding \ud1b5\ud569\uc5d0\uc11c \ud2b9\uc815 HB Unit\uc5d0 \ub300\ud574 \uac00\uc7a5 \ub192\uc740 \uc801\uaca9 \uc785\ucc30\uac00(\ub178\ucd9c 1,000\ud68c\ub2f9 \ube44\uc6a9 \uae30\uc900)\ub85c \uc120\ud0dd\ub41c \uc785\ucc30\uac00\uc785\ub2c8\ub2e4. \uc0ac\uae30\uc131 \ub178\ucd9c: \uc0ac\uc6a9\uc790 \uc790\ub3d9 \ub9ac\ub514\ub809\uc158, Bot \ubc0f \ud06c\ub864\ub7ec \uc0ac\uc6a9, \uad11\uace0 \uc870\uc791 \ub610\ub294 \uae30\ud0c0 \uc790\ub3d9 \ub610\ub294 \uc0ac\uae30\uc131 \ub178\ucd9c \uc0dd\uc131 \uae30\ubc95\uc744 \ud3ec\ud568\ud558\uc5ec \uc778\uc704\uc801\uc73c\ub85c \ub610\ub294 \uc0ac\uae30\uc801\uc73c\ub85c \ub178\ucd9c\ub7c9\uc744 \ubd80\ud480\ub9ac\ub294 \ubc29\ubc95\uc774\ub098 \uc218\ub2e8\uc744 \ud1b5\ud574 \uc18d\uc131\uc5d0 \ub300\ud574 \uc81c\uacf5\ub41c \ub178\ucd9c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4( Taboola \uac00 \ud569\ub9ac\uc801\uc73c\ub85c \ub610\ub294 \uc5c5\uacc4 \uad00\ud589\uc5d0 \ub530\ub77c \ud310\ub2e8\ud568).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding \uad8c\ub9ac \ubd80\uc5ec: \ub2f9\uc0ac\uc790\ub4e4\uc740 \ud68c\uc0ac\uac00 \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc758 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uace0 \uc218\uc775\ud654\ud558\uae30 \uc704\ud574 Header Bidding \uc194\ub8e8\uc158(\u201cHeader Bidding \ud1b5\ud569\u201d)\uc744 \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uc810\uc5d0 \ub3d9\uc758\ud558\uace0 \uc774\ub97c \uc778\uc815\ud569\ub2c8\ub2e4. \ubcf8 \uacc4\uc57d \uae30\uac04 \ub3d9\uc548, \ud68c\uc0ac\ub294 \uc790\uc0ac\uc758 Header Bidding Header Bidding \ud1b5\ud569(HB Units &#8220;&#8221;)\uc5d0 \ub300\ud574 Taboola \uc790\uc0ac Header Bidding \ud1b5\ud569\uc758 \uc785\ucc30\uc790\ub85c \ud3ec\ud568\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \ub2e8, HB Units Taboola \ud50c\ub7ab\ud3fc\uc774 \uad6c\ud604\ub41c \uac8c\uc7ac\uc704\uce58\uc640 \uac19\uc740 \ub124\uc774\ud2f0\ube0c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-648","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.1.1) - 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