{"id":607,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/licitatie-cu-antet\/"},"modified":"2026-03-05T10:21:50","modified_gmt":"2026-03-05T10:21:50","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/ro\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Grant of Rights:<\/strong> P\u0103r\u021bile sunt de acord \u0219i recunosc c\u0103 Compania utilizeaz\u0103 o solu\u021bie de header bidding (“Integrarea Header Bidding”) pentru a gestiona \u0219i monetiza inventarul s\u0103u de publicitate display pe Propriet\u0103\u021bi. Pe durata Termenului, Compania va include Taboola ca ofertant \u00een cadrul Integrarea Header Bidding a Companiei pentru unit\u0103\u021bile de publicitate display disponibile pentru licitare prin Integrarea Header Bidding a Companiei (“HB Units”), care Unit\u0103\u021bi HB vor exclude \u00een mod specific orice inventar de publicitate nativ, cum ar fi acele plasamente unde este implementat\u0103 Platforma Taboola. Compania recunoa\u0219te \u0219i este de acord s\u0103: (i) acorde Taboola dreptul de a licita prin adaptorul de header bidding al Taboola (“Adaptorul Header Bidding”) pentru orice Unit\u0103\u021bi HB; (ii) adauge Adaptorul Header Bidding \u00een orice parte a Integrarea Header Bidding a Companiei pentru care Taboola are capacit\u0103\u021bile tehnice de a participa; (iii) se asigure c\u0103 Local Storage este activat\u0103 pentru Integrarea Header Bidding; \u0219i (iv) se asigure c\u0103 orice anun\u021b display servit de Taboola \u00een cadrul HB Unit este vizibil (\u00een conformitate cu Ghidurile MRC pentru Impresii Vizibile) \u0219i nu se re\u00eemprosp\u0103teaz\u0103 la intervale mai scurte de 30 de secunde.<\/li>\n
  2. Header Bidding Fee:<\/strong> \u00cen plus fa\u021b\u0103 de Compensa\u021bia stabilit\u0103 \u00een Sec\u021biunea IV de mai sus, pentru fiecare lun\u0103 a Termenului, Compania va primi Taxa Header Bidding (a\u0219a cum este definit\u0103 mai jos) pentru orice Unit\u0103\u021bi HB monetizate prin Adaptorul Header Bidding. \u00cen scopurile acestui Acord, “Taxa Header Bidding” va \u00eensemna venitul ob\u021binut de Companie pentru suma ofertelor c\u00e2\u0219tig\u0103toare agregate (a\u0219a cum este definit\u0103 mai jos) pentru toate HB Units achizi\u021bionate de Taboola, minus orice deduceri pentru Impresii Frauduloase (a\u0219a cum este definit\u0103 mai jos). M\u0103sur\u0103torile Taboola referitoare la impresii sunt m\u0103sur\u0103torile definitive \u00een cadrul acestui Acord utilizate pentru a calcula Taxa Header Bidding.<\/li>\n
  3. Defini\u021bii:<\/strong> Anun\u021buri: \u00eenseamn\u0103 grafice, interactive, mobile, video, media bogat\u0103, lucr\u0103ri de art\u0103, texte, URL-uri active pentru anun\u021buri sau anun\u021buri bazate pe text, \u0219i etichetele aferente, inclusiv anun\u021buri banner, butoane, turnuri \u0219i\/sau zg\u00e2rie-nori, precum \u0219i elemente non-grafice cum ar fi Tracking Pixels \u0219i Pixels de ter\u021b\u0103 parte. Ofert\u0103: o ofert\u0103 f\u0103cut\u0103 de Taboola pentru o HB Unit particular\u0103. Ofert\u0103 C\u00e2\u0219tig\u0103toare: o ofert\u0103 care este selectat\u0103 de Integrarea Header Bidding ca fiind cea mai mare ofert\u0103 calificat\u0103 (m\u0103surat\u0103 \u00een cost pe mia de impresii) pentru o HB Unit particular\u0103. Impresii Frauduloase: impresii care au fost servite pentru o Proprietate prin metode sau mijloace care umfl\u0103 artificial sau fraudulos volumul de impresii, inclusiv redirec\u021bionarea automat\u0103 a utilizatorilor, utilizarea de robo\u021bi \u0219i crawleri, manipularea anun\u021burilor sau orice alt\u0103 tehnic\u0103 de generare a impresiilor automate sau frauduloase (a\u0219a cum este determinat de Taboola, ac\u021bion\u00e2nd rezonabil, sau pe baza practicilor din industrie).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Grant of Rights: P\u0103r\u021bile sunt de acord \u0219i recunosc c\u0103 Compania utilizeaz\u0103 o solu\u021bie de header bidding (“Integrarea Header Bidding”) pentru a gestiona \u0219i monetiza inventarul s\u0103u de publicitate display pe Propriet\u0103\u021bi. Pe durata Termenului, Compania va include Taboola ca ofertant \u00een cadrul Integrarea Header Bidding a Companiei pentru unit\u0103\u021bile de publicitate display […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-607","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/ro\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Grant of Rights: P\u0103r\u021bile sunt de acord \u0219i recunosc c\u0103 Compania utilizeaz\u0103 o solu\u021bie de header bidding (“Integrarea Header Bidding”) pentru a gestiona \u0219i monetiza inventarul s\u0103u de publicitate display pe Propriet\u0103\u021bi. 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