{"id":5122,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/header-bidding-2\/"},"modified":"2026-03-13T14:24:06","modified_gmt":"2026-03-13T14:24:06","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/sk\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Grant of Rights:<\/strong> Strany sa dohodli a uzn\u00e1vaj\u00fa, \u017ee Spolo\u010dnos\u0165 pou\u017e\u00edva rie\u0161enie header bidding (“Integr\u00e1cia Header Bidding”) na spr\u00e1vu a monetiz\u00e1ciu svojich reklamn\u00fdch z\u00e1sob na Vlastnostiach. Po\u010das Trvania Spolo\u010dnos\u0165 zahrnie Taboola ako uch\u00e1dza\u010da v r\u00e1mci Integr\u00e1cie Header Bidding Spolo\u010dnosti pre reklamn\u00e9 jednotky dostupn\u00e9 na ponuku prostredn\u00edctvom Integr\u00e1cie Header Bidding Spolo\u010dnosti (“HB Unit”), ktor\u00e9 HB Unit v\u00fdslovne vylu\u010duj\u00fa ak\u00e9ko\u013evek reklamn\u00e9 z\u00e1soby native, ako s\u00fa umiestnenia, kde je implementovan\u00e1 platforma Taboola. Spolo\u010dnos\u0165 uzn\u00e1va a s\u00fahlas\u00ed s: (i) udelen\u00edm pr\u00e1va Taboola pon\u00faka\u0165 prostredn\u00edctvom adapt\u00e9ra header bidding Taboola (“Adapt\u00e9r Header Bidding”) na ak\u00e9ko\u013evek HB Unit; (ii) pridan\u00edm Adapt\u00e9ra Header Bidding do akejko\u013evek \u010dasti Integr\u00e1cie Header Bidding Spolo\u010dnosti, pre ktor\u00fa m\u00e1 Taboola technick\u00e9 schopnosti z\u00fa\u010dastni\u0165 sa; (iii) zabezpe\u010den\u00edm, \u017ee je povolen\u00e9 Local Storage pre jej Integr\u00e1ciu Header Bidding; a (iv) zabezpe\u010den\u00edm, \u017ee ak\u00e1ko\u013evek reklamn\u00e1 jednotka zobrazen\u00e1 Taboolou v r\u00e1mci HB Unit je vidite\u013en\u00e1 (v s\u00falade s pokynmi MRC Viewable Impression Guidelines) a neobnovuje sa v intervaloch krat\u0161\u00edch ako 30 sek\u00fand.<\/li>\n
  2. Poplatok za Header Bidding:<\/strong> Okrem Odmeny uvedenej v oddiele IV vy\u0161\u0161ie, za ka\u017ed\u00fd mesiac Trvania, Spolo\u010dnos\u0165 obdr\u017e\u00ed Poplatok za Header Bidding (ako je definovan\u00e9 ni\u017e\u0161ie) za ak\u00e9ko\u013evek HB Unit monetizovan\u00e9 prostredn\u00edctvom Adapt\u00e9ra Header Bidding. Na \u00fa\u010dely tejto Zmluvy, “Poplatok za Header Bidding” znamen\u00e1 pr\u00edjmy z\u00edskan\u00e9 Spolo\u010dnos\u0165ou za s\u00fa\u010det agregovan\u00fdch v\u00ed\u0165azn\u00fdch pon\u00fak (ako je definovan\u00e9 ni\u017e\u0161ie) za v\u0161etky HB Unit zak\u00fapen\u00e9 Taboolou, menej ak\u00e9ko\u013evek odpo\u010dty za podvodn\u00e9 zobrazenia (ako je definovan\u00e9 ni\u017e\u0161ie). Merania Tabooly t\u00fdkaj\u00face sa zobrazen\u00ed s\u00fa definit\u00edvne merania pod\u013ea tejto Zmluvy pou\u017eit\u00e9 na v\u00fdpo\u010det Poplatku za Header Bidding.<\/li>\n
  3. Defin\u00edcie:<\/strong> Reklamy: znamenaj\u00fa grafick\u00e9, interakt\u00edvne, mobiln\u00e9, video, bohat\u00e9 m\u00e9di\u00e1, umeleck\u00e9 dielo, text, akt\u00edvne URL adresy pre reklamy alebo textov\u00e9 reklamy a zna\u010dky k nim, vr\u00e1tane bannerov\u00fdch rekl\u00e1m, tla\u010didiel, ve\u017e\u00ed a\/alebo mrakodrapov, ako aj ne-grafick\u00fdch prvkov, ako s\u00fa Tracking Pixels a Pixels tret\u00edch str\u00e1n. Ponuka: ponuka predlo\u017een\u00e1 Taboolou pre konkr\u00e9tnu HB Unit. V\u00ed\u0165azn\u00e1 ponuka: ponuka, ktor\u00e1 je vybran\u00e1 Integr\u00e1ciou Header Bidding ako najvy\u0161\u0161ia kvalifikovan\u00e1 ponuka (meran\u00e1 v n\u00e1kladoch na tis\u00edc zobrazen\u00ed) pre konkr\u00e9tnu HB Unit. Podvodn\u00e9 zobrazenia: zobrazenia, ktor\u00e9 boli zobrazen\u00e9 pre Vlastnos\u0165 met\u00f3dami alebo prostriedkami, ktor\u00e9 umelo alebo podvodne zvy\u0161uj\u00fa objem zobrazen\u00ed vr\u00e1tane automatick\u00e9ho presmerovania pou\u017e\u00edvate\u013eov, pou\u017e\u00edvania botov a crawlerov, manipul\u00e1cie s reklamami alebo akouko\u013evek inou technikou generovania automatick\u00fdch alebo podvodn\u00fdch zobrazen\u00ed (ako ur\u010d\u00ed Taboola, konaj\u00fac rozumne, alebo na z\u00e1klade priemyseln\u00fdch prakt\u00edk).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Grant of Rights: Strany sa dohodli a uzn\u00e1vaj\u00fa, \u017ee Spolo\u010dnos\u0165 pou\u017e\u00edva rie\u0161enie header bidding (“Integr\u00e1cia Header Bidding”) na spr\u00e1vu a monetiz\u00e1ciu svojich reklamn\u00fdch z\u00e1sob na Vlastnostiach. Po\u010das Trvania Spolo\u010dnos\u0165 zahrnie Taboola ako uch\u00e1dza\u010da v r\u00e1mci Integr\u00e1cie Header Bidding Spolo\u010dnosti pre reklamn\u00e9 jednotky dostupn\u00e9 na ponuku prostredn\u00edctvom Integr\u00e1cie Header Bidding Spolo\u010dnosti (“HB Unit”), ktor\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5122","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/sk\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Grant of Rights: Strany sa dohodli a uzn\u00e1vaj\u00fa, \u017ee Spolo\u010dnos\u0165 pou\u017e\u00edva rie\u0161enie header bidding (“Integr\u00e1cia Header Bidding”) na spr\u00e1vu a monetiz\u00e1ciu svojich reklamn\u00fdch z\u00e1sob na Vlastnostiach. Po\u010das Trvania Spolo\u010dnos\u0165 zahrnie Taboola ako uch\u00e1dza\u010da v r\u00e1mci Integr\u00e1cie Header Bidding Spolo\u010dnosti pre reklamn\u00e9 jednotky dostupn\u00e9 na ponuku prostredn\u00edctvom Integr\u00e1cie Header Bidding Spolo\u010dnosti (“HB Unit”), ktor\u00e9 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policies.taboola.com\/sk\/header-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Taboola Policies\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T14:24:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/policies.taboola.com\/sk\/header-bidding\/\",\"url\":\"https:\/\/policies.taboola.com\/sk\/header-bidding\/\",\"name\":\"Header Bidding - Taboola Policies\",\"isPartOf\":{\"@id\":\"https:\/\/policies.taboola.com\/sk\/#website\"},\"datePublished\":\"2025-08-21T18:15:42+00:00\",\"dateModified\":\"2026-03-13T14:24:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/policies.taboola.com\/sk\/header-bidding\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/policies.taboola.com\/sk\/header-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/policies.taboola.com\/sk\/header-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/policies.taboola.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/policies.taboola.com\/sk\/#website\",\"url\":\"https:\/\/policies.taboola.com\/sk\/\",\"name\":\"Taboola Policies\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/policies.taboola.com\/sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Header Bidding - Taboola Policies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/policies.taboola.com\/sk\/header-bidding\/","og_locale":"sk_SK","og_type":"article","og_title":"Header Bidding","og_description":"Header Bidding Grant of Rights: Strany sa dohodli a uzn\u00e1vaj\u00fa, \u017ee Spolo\u010dnos\u0165 pou\u017e\u00edva rie\u0161enie header bidding (“Integr\u00e1cia Header Bidding”) na spr\u00e1vu a monetiz\u00e1ciu svojich reklamn\u00fdch z\u00e1sob na Vlastnostiach. Po\u010das Trvania Spolo\u010dnos\u0165 zahrnie Taboola ako uch\u00e1dza\u010da v r\u00e1mci Integr\u00e1cie Header Bidding Spolo\u010dnosti pre reklamn\u00e9 jednotky dostupn\u00e9 na ponuku prostredn\u00edctvom Integr\u00e1cie Header Bidding Spolo\u010dnosti (“HB Unit”), ktor\u00e9 […]","og_url":"https:\/\/policies.taboola.com\/sk\/header-bidding\/","og_site_name":"Taboola Policies","article_modified_time":"2026-03-13T14:24:06+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/policies.taboola.com\/sk\/header-bidding\/","url":"https:\/\/policies.taboola.com\/sk\/header-bidding\/","name":"Header Bidding - Taboola Policies","isPartOf":{"@id":"https:\/\/policies.taboola.com\/sk\/#website"},"datePublished":"2025-08-21T18:15:42+00:00","dateModified":"2026-03-13T14:24:06+00:00","breadcrumb":{"@id":"https:\/\/policies.taboola.com\/sk\/header-bidding\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/policies.taboola.com\/sk\/header-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/policies.taboola.com\/sk\/header-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/policies.taboola.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Header Bidding"}]},{"@type":"WebSite","@id":"https:\/\/policies.taboola.com\/sk\/#website","url":"https:\/\/policies.taboola.com\/sk\/","name":"Taboola Policies","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/policies.taboola.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/pages\/5122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/comments?post=5122"}],"version-history":[{"count":1,"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/pages\/5122\/revisions"}],"predecessor-version":[{"id":5123,"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/pages\/5122\/revisions\/5123"}],"wp:attachment":[{"href":"https:\/\/policies.taboola.com\/sk\/wp-json\/wp\/v2\/media?parent=5122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}