{"id":945,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/baslik-teklifleri\/"},"modified":"2026-03-05T10:10:47","modified_gmt":"2026-03-05T10:10:47","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/tr\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"

Header Bidding<\/h1>\n
    \n
  1. Haklar\u0131n Verilmesi:<\/strong> Taraflar, \u015eirketin, Platformlardaki g\u00f6r\u00fcnt\u00fcl\u00fc reklam envanterini y\u00f6netmek ve bundan gelir elde etmek i\u00e7in bir header bidding \u00e7\u00f6z\u00fcm\u00fc (“Header Bidding Entegrasyonu”) kulland\u0131\u011f\u0131n\u0131 kabul ve beyan ederler. S\u00f6zle\u015fme s\u00fcresi boyunca \u015eirket, \u015eirketin Header Bidding Entegrasyonu arac\u0131l\u0131\u011f\u0131yla teklif verilebilen g\u00f6r\u00fcnt\u00fcl\u00fc reklam birimleri (bundan b\u00f6yle ” HB Units ” olarak an\u0131lacakt\u0131r) i\u00e7in Taboola \u015eirketin Header Bidding Entegrasyonu’na teklif veren olarak dahil edecektir; bu HB Units, Taboola Platformunun uyguland\u0131\u011f\u0131 yerle\u015fimler gibi yerel reklam envanterini \u00f6zellikle hari\u00e7 tutacakt\u0131r. \u015eirket \u015funlar\u0131 kabul ve taahh\u00fct eder: (i) Taboola, herhangi bir HB Units Taboola’n\u0131n Header Bidding adapt\u00f6r\u00fc (” Header Bidding Adapt\u00f6r\u00fc”) arac\u0131l\u0131\u011f\u0131yla teklif verme hakk\u0131 tan\u0131mak; (ii) Taboola teknik olarak kat\u0131l\u0131m yetene\u011fine sahip oldu\u011fu \u015eirketin Header Bidding Entegrasyonunun herhangi bir b\u00f6l\u00fcm\u00fcne Header Bidding Adapt\u00f6r\u00fcn\u00fc eklemek; (iii) Header Bidding Entegrasyonu i\u00e7in Local Storage etkinle\u015ftirildi\u011finden emin olmak; ve (iv) HB \u00dcnitesi i\u00e7inde Taboola taraf\u0131ndan sunulan herhangi bir g\u00f6r\u00fcnt\u00fcl\u00fc reklam\u0131n ( MRC Viewable Impression Guidelines uygun olarak) g\u00f6r\u00fcnt\u00fclenebilir oldu\u011fundan ve 30 saniyeden daha k\u0131sa aral\u0131klarla yenilenmedi\u011finden emin olmak.<\/li>\n
  2. Header Bidding \u00dccreti:<\/strong> Yukar\u0131da B\u00f6l\u00fcm IV’te belirtilen Tazminata ek olarak, \u015eirket, S\u00f6zle\u015fme S\u00fcresi boyunca her ay i\u00e7in, Header Bidding Adapt\u00f6r\u00fc arac\u0131l\u0131\u011f\u0131yla paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fclen t\u00fcm HB Units i\u00e7in Header Bidding \u00dccretini (a\u015fa\u011f\u0131da tan\u0131mland\u0131\u011f\u0131 gibi) alacakt\u0131r. Bu Anla\u015fman\u0131n ama\u00e7lar\u0131 do\u011frultusunda, \u201cHeader Bidding \u00dccreti\u201d, Taboola taraf\u0131ndan sat\u0131n al\u0131nan t\u00fcm HB Units i\u00e7in toplam Kazanan Tekliflerin (a\u015fa\u011f\u0131da tan\u0131mland\u0131\u011f\u0131 gibi) toplam\u0131ndan, Sahte G\u00f6sterimler (a\u015fa\u011f\u0131da tan\u0131mland\u0131\u011f\u0131 gibi) i\u00e7in yap\u0131lan kesintiler d\u00fc\u015f\u00fcld\u00fckten sonra \u015eirket taraf\u0131ndan elde edilen geliri ifade eder. Taboola’n\u0131n g\u00f6sterimlerle ilgili \u00f6l\u00e7\u00fcmleri, bu S\u00f6zle\u015fme kapsam\u0131nda Header Bidding \u00dccretini hesaplamak i\u00e7in kullan\u0131lan kesin \u00f6l\u00e7\u00fcmlerdir.<\/li>\n
  3. Tan\u0131mlar:<\/strong> Reklamlar: Grafiksel, etkile\u015fimli, mobil, video, zengin medya, sanat eseri, metin, reklamlar i\u00e7in aktif URL’ler veya metin tabanl\u0131 reklamlar ve bunlar\u0131n etiketleri; banner reklamlar, d\u00fc\u011fmeler, kuleler ve\/veya g\u00f6kdelenler ile Tracking Pixels ve \u00fc\u00e7\u00fcnc\u00fc taraf Pixels gibi grafiksel olmayan \u00f6\u011feler anlam\u0131na gelir. Teklif: Taboola taraf\u0131ndan belirli bir HB \u00dcnitesi i\u00e7in yap\u0131lan teklif. Kazanan Teklif: Header Bidding Entegrasyonu taraf\u0131ndan belirli bir HB Birimi i\u00e7in en y\u00fcksek nitelikli teklif (bin g\u00f6sterim ba\u015f\u0131na maliyet olarak \u00f6l\u00e7\u00fcl\u00fcr) olarak se\u00e7ilen teklif. Sahte G\u00f6sterimler: Kullan\u0131c\u0131lar\u0131n otomatik olarak y\u00f6nlendirilmesi, bot ve taray\u0131c\u0131 kullan\u0131m\u0131, reklamlar\u0131n manip\u00fclasyonu veya otomatik veya sahte g\u00f6sterimler olu\u015fturman\u0131n di\u011fer herhangi bir tekni\u011fi de dahil olmak \u00fczere, g\u00f6sterim hacmini yapay veya hileli bir \u015fekilde \u015fi\u015firen y\u00f6ntemler veya ara\u00e7lar kullan\u0131larak bir M\u00fclk i\u00e7in sunulan g\u00f6sterimlerdir ( Taboola taraf\u0131ndan makul bir \u015fekilde veya sekt\u00f6r uygulamalar\u0131na dayanarak belirlenir).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Header Bidding Haklar\u0131n Verilmesi: Taraflar, \u015eirketin, Platformlardaki g\u00f6r\u00fcnt\u00fcl\u00fc reklam envanterini y\u00f6netmek ve bundan gelir elde etmek i\u00e7in bir header bidding \u00e7\u00f6z\u00fcm\u00fc (“Header Bidding Entegrasyonu”) kulland\u0131\u011f\u0131n\u0131 kabul ve beyan ederler. S\u00f6zle\u015fme s\u00fcresi boyunca \u015eirket, \u015eirketin Header Bidding Entegrasyonu arac\u0131l\u0131\u011f\u0131yla teklif verilebilen g\u00f6r\u00fcnt\u00fcl\u00fc reklam birimleri (bundan b\u00f6yle ” HB Units ” olarak an\u0131lacakt\u0131r) i\u00e7in Taboola \u015eirketin Header […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-945","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeader Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/tr\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Haklar\u0131n Verilmesi: Taraflar, \u015eirketin, Platformlardaki g\u00f6r\u00fcnt\u00fcl\u00fc reklam envanterini y\u00f6netmek ve bundan gelir elde etmek i\u00e7in bir header bidding \u00e7\u00f6z\u00fcm\u00fc (“Header Bidding Entegrasyonu”) kulland\u0131\u011f\u0131n\u0131 kabul ve beyan ederler. S\u00f6zle\u015fme s\u00fcresi boyunca \u015eirket, \u015eirketin Header Bidding Entegrasyonu arac\u0131l\u0131\u011f\u0131yla teklif verilebilen g\u00f6r\u00fcnt\u00fcl\u00fc reklam birimleri (bundan b\u00f6yle ” HB Units ” olarak an\u0131lacakt\u0131r) i\u00e7in Taboola \u015eirketin Header […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/policies.taboola.com\/tr\/header-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Taboola Policies\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T10:10:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/policies.taboola.com\/tr\/header-bidding\/\",\"url\":\"https:\/\/policies.taboola.com\/tr\/header-bidding\/\",\"name\":\"Header Bidding - Taboola Policies\",\"isPartOf\":{\"@id\":\"https:\/\/policies.taboola.com\/tr\/#website\"},\"datePublished\":\"2025-08-21T18:15:42+00:00\",\"dateModified\":\"2026-03-05T10:10:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/policies.taboola.com\/tr\/header-bidding\/#breadcrumb\"},\"inLanguage\":\"tr-TR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/policies.taboola.com\/tr\/header-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/policies.taboola.com\/tr\/header-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/policies.taboola.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Header Bidding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/policies.taboola.com\/tr\/#website\",\"url\":\"https:\/\/policies.taboola.com\/tr\/\",\"name\":\"Taboola Policies\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/policies.taboola.com\/tr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr-TR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Header Bidding - Taboola Policies","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/policies.taboola.com\/tr\/header-bidding\/","og_locale":"tr_TR","og_type":"article","og_title":"Header Bidding","og_description":"Header Bidding Haklar\u0131n Verilmesi: Taraflar, \u015eirketin, Platformlardaki g\u00f6r\u00fcnt\u00fcl\u00fc reklam envanterini y\u00f6netmek ve bundan gelir elde etmek i\u00e7in bir header bidding \u00e7\u00f6z\u00fcm\u00fc (“Header Bidding Entegrasyonu”) kulland\u0131\u011f\u0131n\u0131 kabul ve beyan ederler. 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