{"id":670,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/dat-gia-thau-tieu-de\/"},"modified":"2026-03-13T14:24:09","modified_gmt":"2026-03-13T14:24:09","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/vi\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"<h1 style=\"text-align: center;\">Header Bidding<\/h1>\n<ol>\n<li><strong>Vi\u1ec7c c\u1ea5p quy\u1ec1n:<\/strong> C\u00e1c b\u00ean \u0111\u1ed3ng \u00fd v\u00e0 c\u00f4ng nh\u1eadn r\u1eb1ng C\u00f4ng ty s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Header Bidding (&#8220;T\u00edch h\u1ee3p Header Bidding&#8221;) \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb kho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c T\u00e0i s\u1ea3n. Trong th\u1eddi gian hi\u1ec7u l\u1ef1c, C\u00f4ng ty s\u1ebd bao g\u1ed3m Taboola nh\u01b0 m\u1ed9t nh\u00e0 th\u1ea7u trong T\u00edch h\u1ee3p Header Bidding c\u1ee7a C\u00f4ng ty cho c\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00f3 s\u1eb5n \u0111\u1ec3 \u0111\u1ea5u th\u1ea7u th\u00f4ng qua T\u00edch h\u1ee3p Header Bidding c\u1ee7a C\u00f4ng ty (&#8220;C\u00e1c HB Unit&#8221;), m\u00e0 c\u00e1c HB Unit n\u00e0y s\u1ebd \u0111\u1eb7c bi\u1ec7t lo\u1ea1i tr\u1eeb b\u1ea5t k\u1ef3 kho qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng v\u1ecb tr\u00ed m\u00e0 N\u1ec1n t\u1ea3ng c\u1ee7a Taboola \u0111\u01b0\u1ee3c tri\u1ec3n khai. C\u00f4ng ty c\u00f4ng nh\u1eadn v\u00e0 \u0111\u1ed3ng \u00fd: (i) c\u1ea5p cho Taboola quy\u1ec1n \u0111\u1ea5u th\u1ea7u th\u00f4ng qua b\u1ed9 \u0111i\u1ec1u h\u1ee3p Header Bidding c\u1ee7a Taboola (&#8220;B\u1ed9 \u0111i\u1ec1u h\u1ee3p Header Bidding&#8221;) tr\u00ean b\u1ea5t k\u1ef3 HB Unit n\u00e0o; (ii) th\u00eam B\u1ed9 \u0111i\u1ec1u h\u1ee3p Header Bidding v\u00e0o b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o c\u1ee7a T\u00edch h\u1ee3p Header Bidding c\u1ee7a C\u00f4ng ty m\u00e0 Taboola c\u00f3 kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt \u0111\u1ec3 tham gia; (iii) \u0111\u1ea3m b\u1ea3o r\u1eb1ng Local Storage \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t cho T\u00edch h\u1ee3p Header Bidding c\u1ee7a m\u00ecnh; v\u00e0 (iv) \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb n\u00e0o \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 b\u1edfi Taboola trong HB Unit l\u00e0 c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c (theo h\u01b0\u1edbng d\u1eabn v\u1ec1 \u1ea4n t\u01b0\u1ee3ng C\u00f3 th\u1ec3 Xem c\u1ee7a MRC) v\u00e0 kh\u00f4ng l\u00e0m m\u1edbi trong kho\u1ea3ng th\u1eddi gian ng\u1eafn h\u01a1n 30 gi\u00e2y.<\/li>\n<li><strong>Ph\u00ed Header Bidding:<\/strong> Ngo\u00e0i kho\u1ea3n B\u1ed3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong M\u1ee5c IV \u1edf tr\u00ean, cho m\u1ed7i th\u00e1ng c\u1ee7a Th\u1eddi h\u1ea1n, C\u00f4ng ty s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c Ph\u00ed Header Bidding (nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a d\u01b0\u1edbi \u0111\u00e2y) cho b\u1ea5t k\u1ef3 HB Unit n\u00e0o \u0111\u01b0\u1ee3c ki\u1ebfm ti\u1ec1n th\u00f4ng qua B\u1ed9 \u0111i\u1ec1u h\u1ee3p Header Bidding. V\u00ec m\u1ee5c \u0111\u00edch c\u1ee7a Th\u1ecfa thu\u1eadn n\u00e0y, &#8220;Ph\u00ed Header Bidding&#8221; c\u00f3 ngh\u0129a l\u00e0 doanh thu m\u00e0 C\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb t\u1ed5ng s\u1ed1 c\u00e1c \u0110\u01a1n v\u1ecb \u0110\u1ea5u th\u1ea7u Th\u1eafng (nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a d\u01b0\u1edbi \u0111\u00e2y) cho t\u1ea5t c\u1ea3 c\u00e1c HB Unit \u0111\u01b0\u1ee3c Taboola mua, tr\u1eeb \u0111i b\u1ea5t k\u1ef3 kho\u1ea3n kh\u1ea5u tr\u1eeb n\u00e0o cho \u1ea4n t\u01b0\u1ee3ng Gian l\u1eadn (nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a d\u01b0\u1edbi \u0111\u00e2y). C\u00e1c ph\u00e9p \u0111o c\u1ee7a Taboola v\u1ec1 \u1ea5n t\u01b0\u1ee3ng l\u00e0 c\u00e1c ph\u00e9p \u0111o quy\u1ebft \u0111\u1ecbnh theo Th\u1ecfa thu\u1eadn n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh to\u00e1n Ph\u00ed Header Bidding.<\/li>\n<li><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Qu\u1ea3ng c\u00e1o: c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ed3 h\u1ecda, t\u01b0\u01a1ng t\u00e1c, di \u0111\u1ed9ng, video, ph\u01b0\u01a1ng ti\u1ec7n phong ph\u00fa, t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt, b\u1ea3n sao, URL ho\u1ea1t \u0111\u1ed9ng cho qu\u1ea3ng c\u00e1o, ho\u1eb7c qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean v\u0103n b\u1ea3n, v\u00e0 c\u00e1c th\u1ebb t\u01b0\u01a1ng \u1ee9ng, bao g\u1ed3m qu\u1ea3ng c\u00e1o banner, n\u00fat, th\u00e1p, v\u00e0\/ho\u1eb7c t\u00f2a nh\u00e0 ch\u1ecdc tr\u1eddi, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng \u0111\u1ed3 h\u1ecda nh\u01b0 Tracking Pixels v\u00e0 pixels c\u1ee7a b\u00ean th\u1ee9 ba. \u0110\u1ea5u th\u1ea7u: m\u1ed9t \u0111\u1ec1 ngh\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Taboola cho m\u1ed9t HB Unit c\u1ee5 th\u1ec3. \u0110\u1ea5u th\u1ea7u Th\u1eafng: m\u1ed9t \u0110\u1ea5u th\u1ea7u \u0111\u01b0\u1ee3c T\u00edch h\u1ee3p Header Bidding ch\u1ecdn l\u00e0 \u0110\u1ea5u th\u1ea7u \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cao nh\u1ea5t (\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng chi ph\u00ed cho m\u1ed7i ngh\u00ecn \u1ea5n t\u01b0\u1ee3ng) cho m\u1ed9t HB Unit c\u1ee5 th\u1ec3. \u1ea4n t\u01b0\u1ee3ng Gian l\u1eadn: \u1ea5n t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 cho m\u1ed9t T\u00e0i s\u1ea3n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c c\u00e1ch th\u1ee9c l\u00e0m t\u0103ng gi\u1ea3 t\u1ea1o ho\u1eb7c gian l\u1eadn s\u1ed1 l\u01b0\u1ee3ng \u1ea5n t\u01b0\u1ee3ng bao g\u1ed3m vi\u1ec7c t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng, s\u1eed d\u1ee5ng bot v\u00e0 tr\u00ecnh thu th\u1eadp th\u00f4ng tin, thao t\u00e1c qu\u1ea3ng c\u00e1o, ho\u1eb7c b\u1ea5t k\u1ef3 k\u1ef9 thu\u1eadt n\u00e0o kh\u00e1c \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ef1 \u0111\u1ed9ng ho\u1eb7c gian l\u1eadn (nh\u01b0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi Taboola, h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, ho\u1eb7c d\u1ef1a tr\u00ean th\u1ef1c ti\u1ec5n trong ng\u00e0nh).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding Vi\u1ec7c c\u1ea5p quy\u1ec1n: C\u00e1c b\u00ean \u0111\u1ed3ng \u00fd v\u00e0 c\u00f4ng nh\u1eadn r\u1eb1ng C\u00f4ng ty s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Header Bidding (&#8220;T\u00edch h\u1ee3p Header Bidding&#8221;) \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb kho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c T\u00e0i s\u1ea3n. Trong th\u1eddi gian hi\u1ec7u l\u1ef1c, C\u00f4ng ty s\u1ebd bao g\u1ed3m Taboola nh\u01b0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-670","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Header Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/vi\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding Vi\u1ec7c c\u1ea5p quy\u1ec1n: C\u00e1c b\u00ean \u0111\u1ed3ng \u00fd v\u00e0 c\u00f4ng nh\u1eadn r\u1eb1ng C\u00f4ng ty s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Header Bidding (&#8220;T\u00edch h\u1ee3p Header Bidding&#8221;) \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ki\u1ebfm ti\u1ec1n t\u1eeb kho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c T\u00e0i s\u1ea3n. 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