{"id":597,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/%e5%a4%b4%e9%83%a8%e7%ab%9e%e6%a0%87\/"},"modified":"2026-03-05T10:13:25","modified_gmt":"2026-03-05T10:13:25","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/zh-hans\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"<h1 style=\"text-align: center;\">Header Bidding<\/h1>\n<ol>\n<li><strong>\u6743\u5229\u6388\u4e88\uff1a<\/strong>\u53cc\u65b9\u540c\u610f\u5e76\u786e\u8ba4\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u51b3\u65b9\u6848\uff08\u201cHeader Bidding\u96c6\u6210\u201d\uff09\u6765\u7ba1\u7406\u5176\u5728\u5e73\u53f0\u4e0a\u7684\u5c55\u793a\u5e7f\u544a\u8d44\u6e90\u5e76\u4ece\u4e2d\u83b7\u5229\u3002\u5728\u672c\u534f\u8bae\u6709\u6548\u671f\u5185\uff0c\u516c\u53f8\u5e94\u5c06Taboola\u7eb3\u5165\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\uff0c\u4f5c\u4e3a\u7ade\u6807\u8005\u53c2\u4e0e\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\u63d0\u4f9b\u7684\u5c55\u793a\u5e7f\u544a\u5355\u5143\u7ade\u4ef7\uff08\u201cHB Units\u201d\uff09\u7ade\u4ef7\u3002HBHB Units\u660e\u786e\u6392\u9664\u4efb\u4f55\u539f\u751f\u5e7f\u544a\u5e93\u5b58\uff0c\u4f8b\u5982 Taboola \u5e73\u53f0\u6240\u8986\u76d6\u7684\u5e7f\u544a\u4f4d\u3002\u516c\u53f8\u627f\u8ba4\u5e76\u540c\u610f\uff1a(i) \u6388\u4e88Taboola\u901a\u8fc7\u5176Header Bidding\u9002\u914d\u5668\uff08\u201cHeader Bidding\u9002\u914d\u5668\u201d\uff09\u5728\u4efb\u4f55HB Units\u4e0a\u8fdb\u884c\u7ade\u4ef7\u7684\u6743\u5229\uff1b(ii) \u5c06Header Bidding\u9002\u914d\u5668\u6dfb\u52a0\u5230Taboola\u5177\u5907\u6280\u672f\u80fd\u529b\u53c2\u4e0e\u7684\u516c\u53f8Header Bidding\u96c6\u6210\u7684\u4efb\u4f55\u90e8\u5206\uff1b(iii) \u786e\u4fdd\u4e3a\u5176Header Bidding\u96c6\u6210\u542f\u7528\u672c\u5730\u5b58\u50a8\uff1b\u4ee5\u53ca (iv) \u786e\u4fddTaboola\u5728 HB Unit \u5185\u6295\u653e\u7684\u4efb\u4f55\u5c55\u793a\u5e7f\u544a\u5747\u53ef\u89c1\uff08\u7b26\u5408MRC Viewable Impression Guidelines\uff09\uff0c\u4e14\u5237\u65b0\u95f4\u9694\u4e0d\u77ed\u4e8e 30 \u79d2\u3002<\/li>\n<li><strong>Header Bidding\u8d39\uff1a<\/strong>\u9664\u4e86\u4e0a\u6587\u7b2c\u56db\u8282\u89c4\u5b9a\u7684\u8865\u507f\u5916\uff0c\u5728\u534f\u8bae\u671f\u9650\u5185\u7684\u6bcf\u4e2a\u6708\uff0c\u516c\u53f8\u5c06\u6536\u5230\u901a\u8fc7Header Bidding\u9002\u914d\u5668\u8d27\u5e01\u5316\u7684\u4efb\u4f55HB Units\u7684Header Bidding\u8d39\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u3002\u5c31\u672c\u534f\u8bae\u800c\u8a00\uff0c\u201cHeader Bidding\u8d39\u201d\u662f\u6307\u516c\u53f8\u4eceTaboola\u8d2d\u4e70\u7684\u6240\u6709HB Units\u7684\u4e2d\u6807\u7ade\u4ef7\u603b\u989d\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u4e2d\u83b7\u5f97\u7684\u6536\u5165\uff0c\u51cf\u53bb\u4efb\u4f55\u6b3a\u8bc8\u6027\u5c55\u793a\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u7684\u6263\u6b3e\u3002Taboola \u7684\u5c55\u793a\u6b21\u6570\u6d4b\u91cf\u7ed3\u679c\u662f\u6839\u636e\u672c\u534f\u8bae\u8ba1\u7b97Header Bidding\u8d39\u7684\u6700\u7ec8\u6d4b\u91cf\u7ed3\u679c\u3002<\/li>\n<li><strong>\u5b9a\u4e49\uff1a<\/strong>\u5e7f\u544a\uff1a\u6307\u56fe\u5f62\u5e7f\u544a\u3001\u4e92\u52a8\u5e7f\u544a\u3001\u79fb\u52a8\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u5bcc\u5a92\u4f53\u5e7f\u544a\u3001\u827a\u672f\u4f5c\u54c1\u3001\u6587\u6848\u3001\u5e7f\u544a\u7684\u6709\u6548\u7f51\u5740\u6216\u57fa\u4e8e\u6587\u672c\u7684\u5e7f\u544a\uff0c\u4ee5\u53ca\u76f8\u5e94\u7684\u6807\u7b7e\uff0c\u5305\u62ec\u6a2a\u5e45\u5e7f\u544a\u3001\u6309\u94ae\u3001\u5854\u5f62\u5e7f\u544a\u548c\/\u6216\u6469\u5929\u5927\u697c\u5e7f\u544a\uff0c\u4ee5\u53caTracking Pixels\u548c\u7b2c\u4e09\u65b9Pixels\u7b49\u975e\u56fe\u5f62\u5143\u7d20\u3002\u51fa\u4ef7\uff1a Taboola\u5bf9\u7279\u5b9a HB Unit \u63d0\u51fa\u7684\u62a5\u4ef7\u3002\u4e2d\u6807\u7ade\u4ef7\uff1a\u7531Header Bidding\u96c6\u6210\u9009\u62e9\u4e3a\u7279\u5b9a HB Unit \u7684\u6700\u9ad8\u5408\u683c\u7ade\u4ef7\uff08\u4ee5\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u8861\u91cf\uff09\u7684\u7ade\u4ef7\u3002\u6b3a\u8bc8\u6027\u5c55\u793a\u6b21\u6570\uff1a\u6307\u901a\u8fc7\u4eba\u4e3a\u6216\u6b3a\u8bc8\u6027\u624b\u6bb5\uff08\u5305\u62ec\u81ea\u52a8\u91cd\u5b9a\u5411\u7528\u6237\u3001\u4f7f\u7528Bots\u548c\u722c\u866b\u3001\u64cd\u7eb5\u5e7f\u544a\u6216\u4efb\u4f55\u5176\u4ed6\u751f\u6210\u81ea\u52a8\u6216\u6b3a\u8bc8\u6027\u5c55\u793a\u6b21\u6570\u7684\u6280\u672f\uff09\u5411\u67d0\u4e2a\u8d44\u4ea7\u63d0\u4f9b\u7684\u5c55\u793a\u6b21\u6570\uff08\u7531Taboola\u5408\u7406\u8ba4\u5b9a\uff0c\u6216\u57fa\u4e8e\u884c\u4e1a\u60ef\u4f8b\uff09\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding \u6743\u5229\u6388\u4e88\uff1a\u53cc\u65b9\u540c\u610f\u5e76\u786e\u8ba4\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u51b3\u65b9\u6848\uff08\u201cHeader Bidding\u96c6\u6210\u201d\uff09\u6765\u7ba1\u7406\u5176\u5728\u5e73\u53f0\u4e0a\u7684\u5c55\u793a\u5e7f\u544a\u8d44\u6e90\u5e76\u4ece\u4e2d\u83b7\u5229\u3002\u5728\u672c\u534f\u8bae\u6709\u6548\u671f\u5185\uff0c\u516c\u53f8\u5e94\u5c06Taboola\u7eb3\u5165\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\uff0c\u4f5c\u4e3a\u7ade\u6807\u8005\u53c2\u4e0e\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\u63d0\u4f9b\u7684\u5c55\u793a\u5e7f\u544a\u5355\u5143\u7ade\u4ef7\uff08\u201cHB Units\u201d\uff09\u7ade\u4ef7\u3002HBHB Units\u660e\u786e\u6392\u9664\u4efb\u4f55\u539f\u751f\u5e7f\u544a\u5e93\u5b58\uff0c\u4f8b\u5982 Taboola \u5e73\u53f0\u6240\u8986\u76d6\u7684\u5e7f\u544a\u4f4d\u3002\u516c\u53f8\u627f\u8ba4\u5e76\u540c\u610f\uff1a(i) \u6388\u4e88Taboola\u901a\u8fc7\u5176Header Bidding\u9002\u914d\u5668\uff08\u201cHeader Bidding\u9002\u914d\u5668\u201d\uff09\u5728\u4efb\u4f55HB Units\u4e0a\u8fdb\u884c\u7ade\u4ef7\u7684\u6743\u5229\uff1b(ii) \u5c06Header Bidding\u9002\u914d\u5668\u6dfb\u52a0\u5230Taboola\u5177\u5907\u6280\u672f\u80fd\u529b\u53c2\u4e0e\u7684\u516c\u53f8Header Bidding\u96c6\u6210\u7684\u4efb\u4f55\u90e8\u5206\uff1b(iii) \u786e\u4fdd\u4e3a\u5176Header Bidding\u96c6\u6210\u542f\u7528\u672c\u5730\u5b58\u50a8\uff1b\u4ee5\u53ca (iv) \u786e\u4fddTaboola\u5728 HB Unit \u5185\u6295\u653e\u7684\u4efb\u4f55\u5c55\u793a\u5e7f\u544a\u5747\u53ef\u89c1\uff08\u7b26\u5408MRC Viewable Impression Guidelines\uff09\uff0c\u4e14\u5237\u65b0\u95f4\u9694\u4e0d\u77ed\u4e8e 30 \u79d2\u3002 Header Bidding\u8d39\uff1a\u9664\u4e86\u4e0a\u6587\u7b2c\u56db\u8282\u89c4\u5b9a\u7684\u8865\u507f\u5916\uff0c\u5728\u534f\u8bae\u671f\u9650\u5185\u7684\u6bcf\u4e2a\u6708\uff0c\u516c\u53f8\u5c06\u6536\u5230\u901a\u8fc7Header Bidding\u9002\u914d\u5668\u8d27\u5e01\u5316\u7684\u4efb\u4f55HB Units\u7684Header Bidding\u8d39\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u3002\u5c31\u672c\u534f\u8bae\u800c\u8a00\uff0c\u201cHeader Bidding\u8d39\u201d\u662f\u6307\u516c\u53f8\u4eceTaboola\u8d2d\u4e70\u7684\u6240\u6709HB Units\u7684\u4e2d\u6807\u7ade\u4ef7\u603b\u989d\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u4e2d\u83b7\u5f97\u7684\u6536\u5165\uff0c\u51cf\u53bb\u4efb\u4f55\u6b3a\u8bc8\u6027\u5c55\u793a\uff08\u5b9a\u4e49\u89c1\u4e0b\u6587\uff09\u7684\u6263\u6b3e\u3002Taboola \u7684\u5c55\u793a\u6b21\u6570\u6d4b\u91cf\u7ed3\u679c\u662f\u6839\u636e\u672c\u534f\u8bae\u8ba1\u7b97Header Bidding\u8d39\u7684\u6700\u7ec8\u6d4b\u91cf\u7ed3\u679c\u3002 \u5b9a\u4e49\uff1a\u5e7f\u544a\uff1a\u6307\u56fe\u5f62\u5e7f\u544a\u3001\u4e92\u52a8\u5e7f\u544a\u3001\u79fb\u52a8\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u5bcc\u5a92\u4f53\u5e7f\u544a\u3001\u827a\u672f\u4f5c\u54c1\u3001\u6587\u6848\u3001\u5e7f\u544a\u7684\u6709\u6548\u7f51\u5740\u6216\u57fa\u4e8e\u6587\u672c\u7684\u5e7f\u544a\uff0c\u4ee5\u53ca\u76f8\u5e94\u7684\u6807\u7b7e\uff0c\u5305\u62ec\u6a2a\u5e45\u5e7f\u544a\u3001\u6309\u94ae\u3001\u5854\u5f62\u5e7f\u544a\u548c\/\u6216\u6469\u5929\u5927\u697c\u5e7f\u544a\uff0c\u4ee5\u53caTracking Pixels\u548c\u7b2c\u4e09\u65b9Pixels\u7b49\u975e\u56fe\u5f62\u5143\u7d20\u3002\u51fa\u4ef7\uff1a Taboola\u5bf9\u7279\u5b9a HB Unit \u63d0\u51fa\u7684\u62a5\u4ef7\u3002\u4e2d\u6807\u7ade\u4ef7\uff1a\u7531Header Bidding\u96c6\u6210\u9009\u62e9\u4e3a\u7279\u5b9a HB Unit \u7684\u6700\u9ad8\u5408\u683c\u7ade\u4ef7\uff08\u4ee5\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u8861\u91cf\uff09\u7684\u7ade\u4ef7\u3002\u6b3a\u8bc8\u6027\u5c55\u793a\u6b21\u6570\uff1a\u6307\u901a\u8fc7\u4eba\u4e3a\u6216\u6b3a\u8bc8\u6027\u624b\u6bb5\uff08\u5305\u62ec\u81ea\u52a8\u91cd\u5b9a\u5411\u7528\u6237\u3001\u4f7f\u7528Bots\u548c\u722c\u866b\u3001\u64cd\u7eb5\u5e7f\u544a\u6216\u4efb\u4f55\u5176\u4ed6\u751f\u6210\u81ea\u52a8\u6216\u6b3a\u8bc8\u6027\u5c55\u793a\u6b21\u6570\u7684\u6280\u672f\uff09\u5411\u67d0\u4e2a\u8d44\u4ea7\u63d0\u4f9b\u7684\u5c55\u793a\u6b21\u6570\uff08\u7531Taboola\u5408\u7406\u8ba4\u5b9a\uff0c\u6216\u57fa\u4e8e\u884c\u4e1a\u60ef\u4f8b\uff09\u3002<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-597","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Header Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/zh-hans\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding \u6743\u5229\u6388\u4e88\uff1a\u53cc\u65b9\u540c\u610f\u5e76\u786e\u8ba4\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u51b3\u65b9\u6848\uff08\u201cHeader Bidding\u96c6\u6210\u201d\uff09\u6765\u7ba1\u7406\u5176\u5728\u5e73\u53f0\u4e0a\u7684\u5c55\u793a\u5e7f\u544a\u8d44\u6e90\u5e76\u4ece\u4e2d\u83b7\u5229\u3002\u5728\u672c\u534f\u8bae\u6709\u6548\u671f\u5185\uff0c\u516c\u53f8\u5e94\u5c06Taboola\u7eb3\u5165\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\uff0c\u4f5c\u4e3a\u7ade\u6807\u8005\u53c2\u4e0e\u516c\u53f8Header Bidding\u96c6\u6210\u5e73\u53f0\u63d0\u4f9b\u7684\u5c55\u793a\u5e7f\u544a\u5355\u5143\u7ade\u4ef7\uff08\u201cHB Units\u201d\uff09\u7ade\u4ef7\u3002HBHB Units\u660e\u786e\u6392\u9664\u4efb\u4f55\u539f\u751f\u5e7f\u544a\u5e93\u5b58\uff0c\u4f8b\u5982 Taboola \u5e73\u53f0\u6240\u8986\u76d6\u7684\u5e7f\u544a\u4f4d\u3002\u516c\u53f8\u627f\u8ba4\u5e76\u540c\u610f\uff1a(i) \u6388\u4e88Taboola\u901a\u8fc7\u5176Header Bidding\u9002\u914d\u5668\uff08\u201cHeader Bidding\u9002\u914d\u5668\u201d\uff09\u5728\u4efb\u4f55HB Units\u4e0a\u8fdb\u884c\u7ade\u4ef7\u7684\u6743\u5229\uff1b(ii) \u5c06Header 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