{"id":603,"date":"2025-08-21T18:15:42","date_gmt":"2025-08-21T18:15:42","guid":{"rendered":"https:\/\/policies.taboola.com\/%e6%a8%99%e9%a0%ad%e5%87%ba%e5%83%b9\/"},"modified":"2026-03-05T10:14:20","modified_gmt":"2026-03-05T10:14:20","slug":"header-bidding","status":"publish","type":"page","link":"https:\/\/policies.taboola.com\/zh-hant\/header-bidding\/","title":{"rendered":"Header Bidding"},"content":{"rendered":"<h1 style=\"text-align: center;\">Header Bidding<\/h1>\n<ol>\n<li><strong>\u6b0a\u5229\u6388\u4e88:<\/strong>\u96d9\u65b9\u540c\u610f\u4e26\u78ba\u8a8d\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u6c7a\u65b9\u6848\uff08\u300cHeader Bidding\u6574\u5408\u300d\uff09\u4f86\u7ba1\u7406\u548c\u8b8a\u73fe\u5176\u5728\u8a72\u8ca1\u7522\u4e0a\u7684\u5c55\u793a\u5ee3\u544a\u5eab\u5b58\u3002\u5728\u5408\u7d04\u671f\u9593\uff0c\u516c\u53f8\u61c9\u5c07Taboola\u7d0d\u5165\u516c\u53f8\u7684Header Bidding\u6574\u5408\u4e2d\u7684\u7af6\u6a19\u8005\uff0c\u4ee5\u4fbf\u5c0d\u901a\u904e\u516c\u53f8\u7684Header Bidding\u6574\u5408\u53ef\u4f9b\u7af6\u6a19\u7684\u5c55\u793a\u5ee3\u544a\u55ae\u5143\uff08\u300cHB Units\u300d\uff09\u9032\u884c\u7af6\u6a19\uff0c\u8a72HB Units\u61c9\u7279\u5225\u6392\u9664\u4efb\u4f55\u539f\u751f\u5ee3\u544a\u5eab\u5b58\uff0c\u4f8b\u5982Taboola\u5e73\u53f0\u5be6\u65bd\u7684\u90a3\u4e9b\u4f4d\u7f6e\u3002\u516c\u53f8\u78ba\u8a8d\u4e26\u540c\u610f\uff1a(i) \u6388\u4e88Taboola\u901a\u904eTaboola\u7684Header Bidding\u9069\u914d\u5668\uff08\u300cHeader Bidding\u9069\u914d\u5668\u300d\uff09\u5728\u4efb\u4f55HB Units\u4e0a\u7af6\u6a19\u7684\u6b0a\u5229\uff1b(ii) \u5c07Header Bidding\u9069\u914d\u5668\u6dfb\u52a0\u5230\u516c\u53f8Header Bidding\u6574\u5408\u7684\u4efb\u4f55\u90e8\u5206\uff0c\u524d\u63d0\u662fTaboola\u5177\u5099\u53c3\u8207\u7684\u6280\u8853\u80fd\u529b\uff1b(iii) \u78ba\u4fdd\u5176Header Bidding\u6574\u5408\u555f\u7528\u672c\u5730\u5b58\u5132\uff1b\u4ee5\u53ca(iv) \u78ba\u4fddTaboola\u5728HB Units\u5167\u63d0\u4f9b\u7684\u4efb\u4f55\u5c55\u793a\u5ee3\u544a\u662f\u53ef\u898b\u7684\uff08\u6839\u64daMRC Viewable Impression Guidelines\uff09\u4e26\u4e14\u4e0d\u6703\u5728\u77ed\u65bc30\u79d2\u7684\u9593\u9694\u5167\u5237\u65b0\u3002<\/li>\n<li><strong>Header Bidding\u8cbb\u7528:<\/strong>\u9664\u4e86\u4e0a\u8ff0\u7b2c\u56db\u7bc0\u4e2d\u898f\u5b9a\u7684\u88dc\u511f\u5916\uff0c\u5728\u5408\u7d04\u7684\u6bcf\u500b\u6708\u4efd\uff0c\u516c\u53f8\u61c9\u5c31\u901a\u904eHeader Bidding\u9069\u914d\u5668\u8b8a\u73fe\u7684\u4efb\u4f55HB Units\u7372\u5f97Header Bidding\u8cbb\u7528\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u3002\u5c31\u672c\u5354\u8b70\u800c\u8a00\uff0c\u300cHeader Bidding\u8cbb\u7528\u300d\u61c9\u6307\u516c\u53f8\u56e0Taboola\u8cfc\u8cb7\u7684\u6240\u6709HB Units\u7684\u7e3d\u8d0f\u5f97\u7af6\u6a19\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u6240\u8cfa\u53d6\u7684\u6536\u5165\uff0c\u6e1b\u53bb\u4efb\u4f55\u56e0\u6b3a\u8a50\u5370\u8c61\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u800c\u7522\u751f\u7684\u6263\u9664\u3002Taboola\u5c0d\u5370\u8c61\u7684\u6e2c\u91cf\u662f\u6839\u64da\u672c\u5354\u8b70\u7528\u65bc\u8a08\u7b97Header Bidding\u8cbb\u7528\u7684\u6700\u7d42\u6e2c\u91cf\u3002<\/li>\n<li><strong>\u5b9a\u7fa9:<\/strong>\u5ee3\u544a\uff1a\u6307\u5716\u5f62\u3001\u4e92\u52d5\u3001\u79fb\u52d5\u3001\u8996\u983b\u3001\u8c50\u5bcc\u5a92\u9ad4\u3001\u85dd\u8853\u4f5c\u54c1\u3001\u6587\u6848\u3001\u5ee3\u544a\u7684\u6d3b\u52d5URL\u6216\u57fa\u65bc\u6587\u672c\u7684\u5ee3\u544a\uff0c\u4ee5\u53ca\u5176\u6a19\u7c64\uff0c\u5305\u62ec\u6a6b\u5e45\u5ee3\u544a\u3001\u6309\u9215\u3001\u5854\u548c\/\u6216\u6469\u5929\u5927\u6a13\uff0c\u4ee5\u53ca\u975e\u5716\u5f62\u5143\u7d20\uff0c\u5982Tracking Pixels\u548c\u7b2c\u4e09\u65b9Pixels\u3002\u7af6\u6a19\uff1aTaboola\u5c0d\u7279\u5b9aHB Unit\u63d0\u51fa\u7684\u5831\u50f9\u3002\u8d0f\u5f97\u7af6\u6a19\uff1a\u7531Header Bidding\u6574\u5408\u9078\u64c7\u7684\u6700\u9ad8\u5408\u683c\u7af6\u6a19\uff08\u4ee5\u6bcf\u5343\u6b21\u5370\u8c61\u7684\u6210\u672c\u8a08\u7b97\uff09\u5c0d\u65bc\u7279\u5b9aHB Unit\u7684\u7af6\u6a19\u3002\u6b3a\u8a50\u5370\u8c61\uff1a\u901a\u904e\u4eba\u5de5\u6216\u6b3a\u8a50\u624b\u6bb5\u63d0\u4f9b\u7684\u5370\u8c61\uff0c\u9019\u4e9b\u624b\u6bb5\u6703\u4eba\u70ba\u5730\u6216\u6b3a\u8a50\u6027\u5730\u589e\u52a0\u5370\u8c61\u7684\u6578\u91cf\uff0c\u5305\u62ec\u81ea\u52d5\u91cd\u5b9a\u5411\u7528\u6236\u3001\u4f7f\u7528Bots\u548c\u722c\u87f2\u3001\u64cd\u7e31\u5ee3\u544a\u6216\u4efb\u4f55\u5176\u4ed6\u751f\u6210\u81ea\u52d5\u6216\u6b3a\u8a50\u5370\u8c61\u7684\u6280\u8853\uff08\u7531Taboola\u5408\u7406\u5224\u65b7\u6216\u6839\u64da\u884c\u696d\u6163\u4f8b\uff09\u3002<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding \u6b0a\u5229\u6388\u4e88:\u96d9\u65b9\u540c\u610f\u4e26\u78ba\u8a8d\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u6c7a\u65b9\u6848\uff08\u300cHeader Bidding\u6574\u5408\u300d\uff09\u4f86\u7ba1\u7406\u548c\u8b8a\u73fe\u5176\u5728\u8a72\u8ca1\u7522\u4e0a\u7684\u5c55\u793a\u5ee3\u544a\u5eab\u5b58\u3002\u5728\u5408\u7d04\u671f\u9593\uff0c\u516c\u53f8\u61c9\u5c07Taboola\u7d0d\u5165\u516c\u53f8\u7684Header Bidding\u6574\u5408\u4e2d\u7684\u7af6\u6a19\u8005\uff0c\u4ee5\u4fbf\u5c0d\u901a\u904e\u516c\u53f8\u7684Header Bidding\u6574\u5408\u53ef\u4f9b\u7af6\u6a19\u7684\u5c55\u793a\u5ee3\u544a\u55ae\u5143\uff08\u300cHB Units\u300d\uff09\u9032\u884c\u7af6\u6a19\uff0c\u8a72HB Units\u61c9\u7279\u5225\u6392\u9664\u4efb\u4f55\u539f\u751f\u5ee3\u544a\u5eab\u5b58\uff0c\u4f8b\u5982Taboola\u5e73\u53f0\u5be6\u65bd\u7684\u90a3\u4e9b\u4f4d\u7f6e\u3002\u516c\u53f8\u78ba\u8a8d\u4e26\u540c\u610f\uff1a(i) \u6388\u4e88Taboola\u901a\u904eTaboola\u7684Header Bidding\u9069\u914d\u5668\uff08\u300cHeader Bidding\u9069\u914d\u5668\u300d\uff09\u5728\u4efb\u4f55HB Units\u4e0a\u7af6\u6a19\u7684\u6b0a\u5229\uff1b(ii) \u5c07Header Bidding\u9069\u914d\u5668\u6dfb\u52a0\u5230\u516c\u53f8Header Bidding\u6574\u5408\u7684\u4efb\u4f55\u90e8\u5206\uff0c\u524d\u63d0\u662fTaboola\u5177\u5099\u53c3\u8207\u7684\u6280\u8853\u80fd\u529b\uff1b(iii) \u78ba\u4fdd\u5176Header Bidding\u6574\u5408\u555f\u7528\u672c\u5730\u5b58\u5132\uff1b\u4ee5\u53ca(iv) \u78ba\u4fddTaboola\u5728HB Units\u5167\u63d0\u4f9b\u7684\u4efb\u4f55\u5c55\u793a\u5ee3\u544a\u662f\u53ef\u898b\u7684\uff08\u6839\u64daMRC Viewable Impression Guidelines\uff09\u4e26\u4e14\u4e0d\u6703\u5728\u77ed\u65bc30\u79d2\u7684\u9593\u9694\u5167\u5237\u65b0\u3002 Header Bidding\u8cbb\u7528:\u9664\u4e86\u4e0a\u8ff0\u7b2c\u56db\u7bc0\u4e2d\u898f\u5b9a\u7684\u88dc\u511f\u5916\uff0c\u5728\u5408\u7d04\u7684\u6bcf\u500b\u6708\u4efd\uff0c\u516c\u53f8\u61c9\u5c31\u901a\u904eHeader Bidding\u9069\u914d\u5668\u8b8a\u73fe\u7684\u4efb\u4f55HB Units\u7372\u5f97Header Bidding\u8cbb\u7528\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u3002\u5c31\u672c\u5354\u8b70\u800c\u8a00\uff0c\u300cHeader Bidding\u8cbb\u7528\u300d\u61c9\u6307\u516c\u53f8\u56e0Taboola\u8cfc\u8cb7\u7684\u6240\u6709HB Units\u7684\u7e3d\u8d0f\u5f97\u7af6\u6a19\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u6240\u8cfa\u53d6\u7684\u6536\u5165\uff0c\u6e1b\u53bb\u4efb\u4f55\u56e0\u6b3a\u8a50\u5370\u8c61\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u800c\u7522\u751f\u7684\u6263\u9664\u3002Taboola\u5c0d\u5370\u8c61\u7684\u6e2c\u91cf\u662f\u6839\u64da\u672c\u5354\u8b70\u7528\u65bc\u8a08\u7b97Header Bidding\u8cbb\u7528\u7684\u6700\u7d42\u6e2c\u91cf\u3002 \u5b9a\u7fa9:\u5ee3\u544a\uff1a\u6307\u5716\u5f62\u3001\u4e92\u52d5\u3001\u79fb\u52d5\u3001\u8996\u983b\u3001\u8c50\u5bcc\u5a92\u9ad4\u3001\u85dd\u8853\u4f5c\u54c1\u3001\u6587\u6848\u3001\u5ee3\u544a\u7684\u6d3b\u52d5URL\u6216\u57fa\u65bc\u6587\u672c\u7684\u5ee3\u544a\uff0c\u4ee5\u53ca\u5176\u6a19\u7c64\uff0c\u5305\u62ec\u6a6b\u5e45\u5ee3\u544a\u3001\u6309\u9215\u3001\u5854\u548c\/\u6216\u6469\u5929\u5927\u6a13\uff0c\u4ee5\u53ca\u975e\u5716\u5f62\u5143\u7d20\uff0c\u5982Tracking Pixels\u548c\u7b2c\u4e09\u65b9Pixels\u3002\u7af6\u6a19\uff1aTaboola\u5c0d\u7279\u5b9aHB Unit\u63d0\u51fa\u7684\u5831\u50f9\u3002\u8d0f\u5f97\u7af6\u6a19\uff1a\u7531Header Bidding\u6574\u5408\u9078\u64c7\u7684\u6700\u9ad8\u5408\u683c\u7af6\u6a19\uff08\u4ee5\u6bcf\u5343\u6b21\u5370\u8c61\u7684\u6210\u672c\u8a08\u7b97\uff09\u5c0d\u65bc\u7279\u5b9aHB Unit\u7684\u7af6\u6a19\u3002\u6b3a\u8a50\u5370\u8c61\uff1a\u901a\u904e\u4eba\u5de5\u6216\u6b3a\u8a50\u624b\u6bb5\u63d0\u4f9b\u7684\u5370\u8c61\uff0c\u9019\u4e9b\u624b\u6bb5\u6703\u4eba\u70ba\u5730\u6216\u6b3a\u8a50\u6027\u5730\u589e\u52a0\u5370\u8c61\u7684\u6578\u91cf\uff0c\u5305\u62ec\u81ea\u52d5\u91cd\u5b9a\u5411\u7528\u6236\u3001\u4f7f\u7528Bots\u548c\u722c\u87f2\u3001\u64cd\u7e31\u5ee3\u544a\u6216\u4efb\u4f55\u5176\u4ed6\u751f\u6210\u81ea\u52d5\u6216\u6b3a\u8a50\u5370\u8c61\u7684\u6280\u8853\uff08\u7531Taboola\u5408\u7406\u5224\u65b7\u6216\u6839\u64da\u884c\u696d\u6163\u4f8b\uff09\u3002<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-legal-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-603","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Header Bidding - Taboola Policies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/policies.taboola.com\/zh-hant\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header Bidding\" \/>\n<meta property=\"og:description\" content=\"Header Bidding \u6b0a\u5229\u6388\u4e88:\u96d9\u65b9\u540c\u610f\u4e26\u78ba\u8a8d\uff0c\u516c\u53f8\u4f7f\u7528Header Bidding\u89e3\u6c7a\u65b9\u6848\uff08\u300cHeader Bidding\u6574\u5408\u300d\uff09\u4f86\u7ba1\u7406\u548c\u8b8a\u73fe\u5176\u5728\u8a72\u8ca1\u7522\u4e0a\u7684\u5c55\u793a\u5ee3\u544a\u5eab\u5b58\u3002\u5728\u5408\u7d04\u671f\u9593\uff0c\u516c\u53f8\u61c9\u5c07Taboola\u7d0d\u5165\u516c\u53f8\u7684Header 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Bidding\u6574\u5408\u555f\u7528\u672c\u5730\u5b58\u5132\uff1b\u4ee5\u53ca(iv) \u78ba\u4fddTaboola\u5728HB Units\u5167\u63d0\u4f9b\u7684\u4efb\u4f55\u5c55\u793a\u5ee3\u544a\u662f\u53ef\u898b\u7684\uff08\u6839\u64daMRC Viewable Impression Guidelines\uff09\u4e26\u4e14\u4e0d\u6703\u5728\u77ed\u65bc30\u79d2\u7684\u9593\u9694\u5167\u5237\u65b0\u3002 Header Bidding\u8cbb\u7528:\u9664\u4e86\u4e0a\u8ff0\u7b2c\u56db\u7bc0\u4e2d\u898f\u5b9a\u7684\u88dc\u511f\u5916\uff0c\u5728\u5408\u7d04\u7684\u6bcf\u500b\u6708\u4efd\uff0c\u516c\u53f8\u61c9\u5c31\u901a\u904eHeader Bidding\u9069\u914d\u5668\u8b8a\u73fe\u7684\u4efb\u4f55HB Units\u7372\u5f97Header Bidding\u8cbb\u7528\uff08\u5982\u4e0b\u6587\u5b9a\u7fa9\uff09\u3002\u5c31\u672c\u5354\u8b70\u800c\u8a00\uff0c\u300cHeader Bidding\u8cbb\u7528\u300d\u61c9\u6307\u516c\u53f8\u56e0Taboola\u8cfc\u8cb7\u7684\u6240\u6709HB 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