Cookie 政策
Last Update: November 6, 2025
TABOOLA COOKIE 政策
Taboola Ltd.及其关联公司（“Taboola”、“我们”或“我们的”）认识到您的隐私的重要性。在本 Cookie 政策（“Cookie 政策”）中，我们旨在告知您有关 Cookie 和其他自动化数据收集方式的使用情况：(1) 在我们的网站 www.taboola.com和任何其他显示本Cookie 政策的Taboola数字资产（统称为“网站”）上；(2) 通过我们的内容发现平台（“服务”），该平台出现在我们发布商客户的网站和数字资产上，用于重新分发他们自己的内容或推荐我们广告客户（统称为“客户”）的内容。本Cookie政策中提到的“cookies”是指如下定义的 cookie 和其他自动数据收集方式。通过访问本网站以及与本网站互动或使用本网站，您明确同意按照下文所述使用 cookies。 我们要求客户在适用数据保护法律要求的情况下代表我们获得同意，以便我们可以在其数字资产上使用 cookies 和其他自动数据收集方式。
本Cookie政策不适用于网站的使用，也不适用于网站上收集的信息（如我们的 隐私政策中所定义）的处理。请阅读我们的 使用条款，了解更多关于网站管理条款的信息。有关我们如何处理您在网站上的信息以及您何时使用或与我们的服务互动的更多信息，请参阅我们的 隐私政策。请参考我们出版商客户的网站（我们的内容发现平台就放置在这些网站上），以了解更多关于他们如何在自己的网站或平台上使用 Cookies 以及处理他们可能收集到的您的信息的信息。
1.Cookies 和其他自动化数据收集方式
本节提供有关 cookies 和其他自动数据收集方式及其工作原理的更多信息。
Cookies
Taboola会在客户的网站和数字资产上放置 cookies，并按照本政策的规定使用这些 cookies。Cookie 是您访问的网站放置在您计算机（或类似设备）硬盘驱动器浏览器上的一个小文本文件。大多数网站都使用cookies。Cookies 通常用于使网站正常运行或更高效地运行，以及向特定网站的所有者提供信息。Cookies 使您在使用网站和服务时更加愉快，并提高我们为您提供的服务的功能。 Taboola还使用 Cookies 来定制我们可能向您发送或显示的内容和信息，并在您与我们的服务互动时为您提供个性化体验。 如需了解有关服务提供的相关广告的更多信息，请阅读我们的“基于兴趣的广告”部分。
其他自动化手段
我们的广告客户可以将 Taboola 的 pixel 标签放置在他们的网站上。pixel 标签（也称为 pixels、web beacons 或 clear GIFs）通常是放置在网站上的透明图形图像。这些 pixel 标签与 cookies 结合使用，用于衡量访问者在其网站上的行为。
例如，我们可以使用 pixel 标签来跟踪转化，或者为我们的广告客户创建自定义受众，以便在我们的网络上进行定位（即重定向）。 如需了解更多关于我们如何为广告客户创建自定义受众群体以便在我们的网络上进行定向投放的信息，请阅读我们的基于兴趣的广告。
我们和我们的第三方合作伙伴在网站上以及在提供我们的服务时使用的特定 cookies，如下文第 3 节所述。
2.我们收集哪些信息？
- 本网站使用的 Cookies： 我们从信任的商业伙伴处收到的信息（这些合作伙伴在我们的网站上放置第三方 cookies）可能包括，例如，有关您的操作系统、您在我们网站内访问的网页、将您引导至我们网站的链接、您访问我们网站的日期和时间以及事件信息（例如，系统异常崩溃）的信息。 我们也可能使用第三方，通过他们自己的 cookies、web beacons 和其他技术收集有关网站访问者的信息，这些信息与您在我们的网站和/或互联网上的其他网站上的在线活动有关，以便了解您的兴趣并向您投放符合您兴趣的广告。这些第三方可能包括此处列出的归因合作伙伴、欺诈检测合作伙伴、分析合作伙伴以及产品和功能合作伙伴。 如需了解我们如何使用第三方服务向您投放符合您兴趣的广告，请阅读我们的《第三方在线广告》政策。
- 我们的服务中使用的 Cookies：我们通过 cookies 收集的信息可能包括，例如，有关您的操作系统的信息、您在我们客户网站内访问的网页、将您引导至我们客户网站的网站、您访问我们客户网站或平台的日期和时间、事件信息（例如，系统异常崩溃）以及一般位置信息（例如，城市）。
如果上述任何信息单独或与其他信息结合使用，根据适用法律构成个人数据或个人信息，则我们的隐私政策 将适用于此类信息的处理。
3.我们使用哪些 Cookies？为什么使用 Cookie？
有用的定义
- Cookie 的分类——是“第一方”Cookie 还是“第三方”Cookie——取决于谁托管该 Cookie 以及该 Cookie 的放置位置。
- “第一方 cookies” 是由访问者当时正在访问的网站设置的（例如， Taboola在 www.taboola.com上放置的 cookies）。
- “第三方 Cookies” 是由非网站所有者的第三方设置的。
- “浏览器会话”是指访问者打开浏览器窗口时开始的会话，是指访问者关闭浏览器窗口时结束的会话。
- “会话 cookies”允许网站在单个浏览器会话期间临时关联访问者的操作。访客关闭浏览器后，所有会话 cookies 都会被删除。
- “持久性 cookies”会在 cookies 中指定的时间内保留在访问者的设备上。
Taboola网站使用的第一方Cookies
我们仅将通过我们网站上的第一方 cookies 收集的信息用于与我们的服务相关的用途。我们使用这些信息来记住您的信息，以便您下次访问时无需重新输入；监控我们的访客数量，了解他们如何与我们网站上的不同网页互动；以及改进和管理我们的网站。为此， Taboola可能会使用以下几类Cookies：
- 绝对必要的 Cookies— 这些 Cookies 仅用于 (i) 通过电子网络进行通信，或 (ii) 提供您明确要求的服务。
- 功能性 Cookies— 这些 Cookies 允许网站记住您或您的设备已指示的选择（例如您的用户名、语言或地区），并提供增强的个性化功能，从而改善您的网络体验。
- 性能（分析）Cookies— 这些 Cookies 收集有关访问者如何使用网站的信息，例如他们最常访问哪些页面以及他们是否遇到任何错误消息。这些 Cookies 不会收集可识别访问者身份的信息；它们只会收集汇总后的数据点，因此这些数据点是匿名的。这些类型的 Cookies 仅用于提升网站性能。
- 广告（定向）Cookies– 这些 Cookies 用于根据您的兴趣向您提供与您特别相关的个性化广告和内容。它们还用于限制您看到广告或定向内容的次数，并衡量广告活动的有效性。
您可以在下面的概述中找到有关我们网站上使用的各个 Cookies 及其具体用途的更多信息：
| Cookie Category | Cookie Name | Purpose |
|---|---|---|
| Strictly Necessary Cookies | siteCountry | Maintains a record of the user’s country for site speed performance. |
| siteCountryCode | Maintains a record of the user’s country code for site speed performance. | |
| siteState | Maintains a record of the user’s US state for legal compliance purposes. | |
| siteLanguage | Maintains a record of the user’s current language code for site speed performance. | |
| has_js | Maintains a record of the browser’s capability to run JavaScript for site performance. | |
| siteCookiesConfirmation | Provides a cookie message confirmation flag. | |
| DNS | Maintains a record of a California user’s instruction not to sell or disclose their personal data to non-service providers. | |
| DNT | Maintains a record of the user’s instruction to not make use of their personal data. | |
| tbp-consent | Maintains a record of the user’s cookie consent collection. | |
| Advertising (Targeting) Cookies | __ulss | Used in signup.taboola |
| _cfuvid | Marketing automation and visitor tracking | |
| _gcl_gs | Advertising cookies used for user identification and targeted advertising | |
| _gcl_ls | Advertising cookies used for user identification and targeted advertising | |
| _help_center_session | Website analytics | |
| _taboolaStorageDetection | Advertising cookies used for user identification and targeted advertising | |
| _tt_enable_cookie | Advertising cookies used for user identification and targeted advertising | |
| _vwo | A/B testing and conversion optimization | |
| _vwo | A/B testing and conversion optimization | |
| _vwo_750209_config | A/B testing and conversion optimization | |
| _vwo_ds | A/B testing and conversion optimization | |
| _vwo_sn | A/B testing and conversion optimization | |
| 1142846:session-data | Maintains the session ID | |
| algoliasearch-client-js | Used in Taboola Developers | |
| cto_rtus_72 | Advertising cookies used for user identification and targeted advertising | |
| d_id | Advertising cookies used for user identification and targeted advertising | |
| ekfls-2024-05 | Used in Taboola Developers | |
| eng_mt | Advertising cookies used for user identification and targeted advertising | |
| eng_mt | Advertising cookies used for user identification and targeted advertising | |
| GA_Number_of_Events_Youtube_Embedded__c | Counts the number of embedded YouTube interactions | |
| galleryImages | Used to load images | |
| initialTrafficSource | Saves the first traffic source that initially drove the user to Taboola’s website | |
| gettyImages | Used to load images | |
| lastTrafficSource | Saves the last traffic source that drove the user to Taboola’s website | |
| li_adsId | Advertising cookies used for user identification and targeted advertising | |
| MetricsStore | Used in Taboola Developers | |
| previewsSiteCountryCode | Saves the user’s previews country code in cases where there are visits from multiple countries for the same user | |
| readme_language | Used in Taboola Developers | |
| readme_library | Used in Taboola Developers | |
| RealtimeStore | Used in Taboola Developers | |
| redirectUrls | Used in Taboola Ads | |
| session | Maintains the session ID | |
| srv_id | Used in Backstage | |
| t_gid | Advertising cookies used for user identification and targeted advertising | |
| t_pt_gid | Advertising cookies used for user identification and targeted advertising | |
| taboola global:last-external-referrer | Advertising cookies used for user identification and targeted advertising | |
| taboola_session_id | Advertising cookies used for user identification and targeted advertising | |
| taboola_utm | Advertising cookies used for user identification and targeted advertising | |
| taboolaStorageDetection | Advertising cookies used for user identification and targeted advertising | |
| taboolaStorageDetection | Advertising cookies used for user identification and targeted advertising | |
| tbl_rtus_id | Advertising cookies used for user identification and targeted advertising | |
| tbp-consent | Maintains a record of the user’s cookie consent collection. | |
| testKey | Used on help.taboola website | |
| ufcStatus | Describes if and when the user exposed to certain marketing activities | |
| ufcStatusSetSession | Describes if and when the user exposed to certain marketing activities | |
| userMetadata | Collects user's battery level Data | |
| userModel | Used in signup.taboola website | |
| vwo_apm_sent | A/B testing and conversion optimization | |
| vwoSn | A/B testing and conversion optimization | |
| vwoVsData | A/B testing and conversion optimization | |
| wizardState | Tracks signup process status | |
| LAST_RESULT_ENTRY_KEY | Advertising cookies used for user identification and targeted advertising | |
| nextId | Advertising cookies used for user identification and targeted advertising | |
| requests | Advertising cookies used for user identification and targeted advertising | |
| TESTCOOKIESENABLED | Advertising cookies used for user identification and targeted advertising | |
| Functionality | __utmzzses | Collect UTM Data |
| _taboolaStorageDetection | Advertising cookies used for user identification and targeted advertising | |
| applicationLocale | Store user language preferences | |
| color-scheme | Store user color preferences | |
| XSRF-TOKEN | Secures Web Forms | |
| __utmzzses | Collect UTM Data | |
| GA_Last_Click_Medium__c | Saves the user’s last traffic medium | |
| GA_Last_Click_Source__c | Saves the user’s last traffic source | |
| initialTrafficSource | Saves the first traffic source that initially drove the user to Taboola’s website | |
| lastTrafficSource | Saves the last traffic source that drove the user to Taboola’s website | |
| org.springframework.web.servlet.i18n.CookieLocaleResolver.LOCALE | Sets Language Preferences | |
| hc:da39a3ee5e6b4b0d3255bfef95601890afd80709:recently_visited_articles | Store user language preferences | |
| intercom-device-id-mibinkci | Website Tools | |
| intercom-id-mibinkci | Website Tools | |
| intercom-session-mibinkci | Website Tools | |
| intercom-test | Website Tools | |
| intercom.intercom-state-mibinkci | Website Tools | |
| JSESSIONID | Maintains the session ID | |
| vwoSn | A/B testing and conversion optimization | |
| Performance (Analytics) Cookies | 1353454:session-data | Maintains the session ID |
| GA_Count_Countries__c | Counts the number of different countries a certain user was browsing from | |
| GA_Last_Browser__c | Saves the user’s browser name | |
| GA_Last_Click_Medium__c | Saves the user’s last traffic medium | |
| GA_Last_Click_Source__c | Saves the user’s last traffic source | |
| GA_Last_Device_Category__c | Saves the user’s device type (Mobile/Desktop) | |
| GA_Last_Operating_System__c | Saves the user’s operating system | |
| GA_Number_of_Pages__c | Counts the number of pageviews | |
| GA_Number_of_Sessions__c | Counts the number of sessions |
Taboola 网站上的第三方 Cookies
我们使用通过我们网站上的第三方 cookies 收集的信息来记住您的信息，以便您下次访问时无需重新输入，监控我们网站的访客数量，了解他们如何与我们网站上的不同网页互动，以及改进和管理我们的网站。我们可能会使用第三方来跟踪或分析您在网站上的活动，以实现这些目的，或者向您投放有关 Taboola 服务的定制广告。如需了解这些第三方如何收集您的信息并向您投放符合您兴趣的广告，请阅读我们的 第三方在线广告政策。
为此，我们的服务提供商可能会在我们的网站上使用以下几类 Cookies：
- 绝对必要的 Cookies— 这些 Cookies 仅用于 (i) 通过电子网络进行通信，或 (ii) 提供您明确要求的服务。
- 功能性 Cookies— 这些 Cookies 允许网站记住您或您的设备已指示的选择（例如您的用户名、语言或地区），并提供增强的网络体验。
- 性能（分析）Cookies— 这些 Cookies 收集有关访问者如何使用网站的信息，例如他们最常访问哪些页面以及他们是否遇到任何错误消息。这些 Cookies 不会收集可识别访问者身份的信息；它们只会收集汇总后的数据点，因此这些数据点是匿名的。这些类型的 Cookies 仅用于提升网站性能。
- 广告（定向）Cookies— 这些 Cookies 用于根据您的兴趣向您提供与您特别相关的个性化广告和内容。它们还用于限制您看到广告或定向内容的次数，并衡量广告活动的有效性。这些cookies是由广告网络经我们许可放置的。
您可以在以下概述中找到有关我们网站使用的第三方 Cookies 及其具体用途的更多信息：
| Cookie Category | Third Party Name | Cookie Name | Purpose | Cookie Category |
|---|---|---|---|---|
| Strictly Necessary Cookies | __cmpcc | Cookie consent management and user preferences | consentmanager | 395 days |
| __cmpccpausps | Cookie consent management and user preferences | consentmanager | 365 days | |
| Advertising (Targeting) Cookies | __106_cid | Adversing cookie | Beachfront Media LLC | 365 days |
| __hssc | Marketing automation and visitor tracking | Hubspot | 30 minutes | |
| __hssrc | Marketing automation and visitor tracking | Hubspot | Session | |
| __hstc | Marketing automation and visitor tracking | Hubspot | 180 days | |
| __Secure-ROLLOUT_TOKEN | Video platform preferences and user tracking | YouTube | 180 days | |
| _cfuvid | Marketing automation and visitor tracking | Hubspot | Session | |
| _clck | Website analytics | Microsoft Clarity | 365 days | |
| _clsk | Website analytics | Microsoft Clarity | 1 days | |
| _fbc | Social media tracking and advertising | Facebook (Meta) | Session | |
| _fbp | This is a cookie set by Facebook and is used to deliver a series of advertisement products such as real time bidding from third party advertisers. | Facebook (Meta) | Session | |
| _gcl_aw | Advertising cookies used for user identification and targeted advertising | Google Ads | 90 days | |
| _li_ss | Adversing cookie | Leadinfo | Session | |
| _tt_enable_cookie | Adversing cookie | TikTok (Analytics) | Session | |
| _ttp | Advertising cookies used for user identification and targeted advertising | TikTok (Analytics) | Session | |
| _uetsid | This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website. | Microsoft Advertising / Bing Ads | Persistent | |
| _uetvid | This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website. | Microsoft Advertising / Bing Ads | Session | |
| _uetvid_exp | Adversing cookie | Microsoft Advertising / Bing Ads | Persistent | |
| _vis_opt_* | A/B testing and conversion optimization | VWO | Session | |
| _vwo_referrer | A/B testing and conversion optimization | VWO | Session | |
| _vwo_uuid | A/B testing and conversion optimization | VWO | 3650 days | |
| _vwo_uuid_v2 | A/B testing and conversion optimization | VWO | 366 days | |
| A3 | Adversing cookie | Yahoo EMEA Limited | Session | |
| ADKUID | Adversing cookie | Adkernel LLC | Session | |
| AnalyticsSyncHistory | Professional network tracking and advertising | Session | ||
| bscookie | Professional network tracking and advertising | 730 days, 11 hours, 37 minutes | ||
| cto_bundle | Retargeting and personalized advertising | Criteo SA | Persistent | |
| cto_tld_test | Retargeting and personalized advertising | Criteo SA | 1 hours | |
| cto_write_test | Retargeting and personalized advertising | Criteo SA | Persistent | |
| GCL_AW_P | Adversing cookie | Google Ads | 90 days | |
| HAPLB8G | Adversing cookie | Sonobi, Inc | Session | |
| hubspotutk | Marketing automation and visitor tracking | Hubspot | 180 days | |
| IDE | This cookie is used used to show Google ads on non-Google sites | Google Advertising Products | Session | |
| LAST_RESULT_ENTRY_KEY | Advertising cookies used for user identification and targeted advertising | YouTube | Session | |
| lastExternalReferrer | Social media tracking and advertising | Facebook (Meta) | Persistent | |
| lastExternalReferrerTime | Social media tracking and advertising | Facebook (Meta) | Persistent | |
| lidid | Adversing cookie | LiveIntent Inc. | Session | |
| MR | Adversing cookie | Microsoft Advertising / Bing Ads | 7 days | |
| MSPTC | Adversing cookie | Microsoft Advertising / Bing Ads | 390 days | |
| muc_ads | This is a cookie that is set by Twitter. It is used for optimizing ad relevance by collecting visitor navigation data. | X (Twitter) | Session | |
| MUID | Adversing cookie | Microsoft Advertising / Bing Ads | Session | |
| nextId | Advertising cookies used for user identification and targeted advertising | YouTube | Session | |
| NID | This is a cookie that is set by Google to show Google ads in Google services for signed-out users. | Google General | Session | |
| personalization_id | This is a cookie that is set by Twitter. It allows the visitor to share content from the website on his/her Twitter profile. | X (Twitter) | Session | |
| remote_sid | Video platform preferences and user tracking | YouTube | Session | |
| requests | Advertising cookies used for user identification and targeted advertising | YouTube | Session | |
| SRM_B | Adversing cookie | Microsoft Advertising / Bing Ads | 390 days | |
| test_cookie* | Adversing cookie | Google Advertising Products | 15 minutes | |
| TESTCOOKIESENABLED | Advertising cookies used for user identification and targeted advertising | YouTube | 1 minutes | |
| tuuid | Adversing cookie | Between Exchange | Session | |
| tuuid | Adversing cookie | BIDSWITCH GmbH | 730 days | |
| tuuid | Adversing cookie | Improve Digital | Session | |
| tuuid | Advertising cookies used for user identification and targeted advertising | mfadsrvr.com | ||
| 730 days | ||||
| tuuid_lu | Adversing cookie | BIDSWITCH GmbH | 365 days | |
| tuuid_lu | Adversing cookie | Improve Digital | Session | |
| tuuid_lu | Advertising cookies used for user identification and targeted advertising | mfadsrvr.com | ||
| 730 days | ||||
| uid | User tracking and mobile advertising | A.Mob | Session | |
| uid | User tracking and mobile advertising | Criteo SA | Session | |
| UID | User tracking and mobile advertising | StickyadsTV | Session | |
| uids | Advertising cookies used for user identification and targeted advertising | Xandr, Inc. | Session | |
| uids | Advertising cookies used for user identification and targeted advertising | PubMatic, Inc | Session | |
| usp_status | Advertising cookies used for user identification and targeted advertising | Media.net Advertising FZ-LLC | Session | |
| VISITOR_INFO1_LIVE | Video platform preferences and user tracking | YouTube | Session | |
| VISITOR_PRIVACY_METADATA | Video platform preferences and user tracking | YouTube | 395 days | |
| visitor-id | Advertising cookies used for user identification and targeted advertising | Media.net Advertising FZ-LLC | Session | |
| VP | Adversing cookie | PulsePoint, Inc. | 360 days | |
| YSC | Video platform preferences and user tracking | YouTube | Session | |
| yt.innertube::nextId | Advertising cookies used for user identification and targeted advertising | YouTube | Persistent | |
| yt.innertube::requests | Advertising cookies used for user identification and targeted advertising | YouTube | Persistent | |
| ytidb::LAST_RESULT_ENTRY_KEY | Advertising cookies used for user identification and targeted advertising | YouTube | Persistent | |
| ytidb::LAST_RESULT_ENTRY_KEY | Advertising cookies used for user identification and targeted advertising | YouTube | Persistent | |
| Functionality Cookies | __cf_bm | This is a cookie set by Cloudflare to idetify end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. | Cloudflare | Session |
| __cfruid | Security and performance optimization | Cloudflare | Session | |
| __cmpcccu* | Cookie consent management and user preferences | consentmanager | Session | |
| __cmpcccx* | Cookie consent management and user preferences | consentmanager | 14 days, 44 minutes | |
| __cmpccpausps | Cookie consent management and user preferences | consentmanager | Persistent | |
| __cmpccpausps_* | Cookie consent management and user preferences | consentmanager | Persistent | |
| __cmpconsent* | Cookie consent management and user preferences | consentmanager | Session | |
| __sak | Video platform preferences and user tracking | YouTube | Persistent | |
| __stripe_mid | Payment processing and fraud prevention | Stripe.com | 365 days | |
| __stripe_sid | Payment processing and fraud prevention | Stripe.com | 30 minutes | |
| _cfuvid | Marketing automation and visitor tracking | Zendesk Inc. | Session | |
| _gcl_au | Advertising cookies used for user identification and targeted advertising | Google Tag Manager | 90 days | |
| _GRECAPTCHA | Website protection from spam and abuse | Google General | Session | |
| _grecaptcha | Website protection from spam and abuse | Google Recaptcha | Persistent | |
| _vwo_750209_config | A/B testing and conversion optimization | VWO | Persistent | |
| _vwo_ds | A/B testing and conversion optimization | VWO | 7 days | |
| _vwo_sn | A/B testing and conversion optimization | VWO | 30 minutes | |
| bcookie | Professional network tracking and advertising | Session | ||
| cookietest | Adversing cookie | Vidoomy Media SL | Session | |
| elementor | Website Tools | Elementor.com | ||
| Persistent | ||||
| intercom-device-id-mibinkci | Website Tools | Intercom | 270 days, 34 minutes | |
| intercom-id-mibinkci | Website Tools | Intercom | 270 days, 34 minutes | |
| intercom-session-mibinkci | Website Tools | Intercom | 7 days | |
| intercom-test | Website Tools | Intercom | Persistent | |
| intercom.intercom-state-mibinkci | Website Tools | Intercom | Persistent | |
| JSESSIONID | Website analytics | New Relic, Inc. | Session | |
| JSESSIONID | Adversing cookie | Session | ||
| lang | Professional network tracking and advertising | Session | ||
| li_adsId | Advertising cookies used for user identification and targeted advertising | Persistent | ||
| li_gc | Professional network tracking and advertising | Session | ||
| li_gp | Professional network tracking and advertising | Session | ||
| li_sugr | Professional network tracking and advertising | Session | ||
| lidc | Professional network tracking and advertising | Session | ||
| m | Payment processing and fraud prevention | Stripe.com | Session | |
| muffins | Payment processing and fraud prevention | Stripe.com | Persistent | |
| rc::a | Website protection from spam and abuse | Google Recaptcha | Persistent | |
| rc::d-* | Website protection from spam and abuse | Google Recaptcha | Persistent | |
| rc::f | Website protection from spam and abuse | Google Recaptcha | Persistent | |
| UserMatchHistory | This cookie is used by LinkedIn to track visitors on multiple websites, in order to present relevant advertisements based on the visitor’s preferences. | Session | ||
| vwoSn | A/B testing and conversion optimization | VWO | Persistent | |
| yt-player-bandwidth | Video platform preferences and user tracking | YouTube | Persistent | |
| yt-player-headers-readable | Video platform preferences and user tracking | YouTube | Persistent | |
| yt-remote-connected-devices | Video platform preferences and user tracking | YouTube | Persistent | |
| yt-remote-device-id | Video platform preferences and user tracking | YouTube | Persistent | |
| Performance (Analytics) Cookies | _dc_gtm_* | Associated with sites that use Google Tag Manager to load other scripts and code to a page. | Google Analytics | 1 minutes |
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports. | Google Analytics | 730 days | |
| _ga_* | Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports. | Google Analytics | 730 days | |
| _gat_* | Website analytics | Google Analytics | Session | |
| _gid | Website analytics | Google Analytics | 1 days | |
| _hjLocalStorageTest | Website analytics | HotJar.com | Persistent | |
| _hjSession_* | Website analytics | HotJar.com | 30 minutes | |
| _hjSessionUser_* | Website analytics | HotJar.com | 365 days | |
| _hjTLDTest | Website analytics | HotJar.com | Session | |
| _uetsid | This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website. | Microsoft Advertising / Bing Ads | 1 days | |
| _uetsid_exp | This is a cookie set by Microsoft Bing Ads and is used to engage with a user that has previously visited our website. | Microsoft Advertising / Bing Ads | Persistent | |
| ANONCHK | Website analytics | Microsoft Clarity | 10 minutes | |
| CLID | Website analytics | Microsoft Clarity | 365 days | |
| ga_cid | Distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the Sites’ analytics reports. | Google Analytics | 730 days | |
| hjActiveViewportIds | Website analytics | HotJar.com | ||
| Persistent | ||||
| MR | Website analytics | Microsoft Clarity | 7 days | |
| MUID | Website analytics | Microsoft Clarity | Session | |
| SM | Website analytics | Microsoft Clarity | Session |
Taboola 在客户网站上使用的第一方 Cookies
我们使用通过客户网站上的 cookies 收集的信息，使服务更加令人满意，改进服务的功能，并为您定制我们展示的内容。如需了解有关服务提供的相关广告的更多信息，请阅读我们的 “基于兴趣的广告”部分。
您可以在以下概述中找到有关我们服务中使用的各个第一方 Cookies 及其具体用途的更多信息：
Taboola Publisher
| Cookie Category | Cookie Name | Purpose | Domain | Expiry |
|---|---|---|---|---|
| Strictly Necessary Cookies | DNS | Maintains a record of a user’s instruction not to sell or share their personal data when the user exercises its rights via Taboola’s DNSS portal. | taboola.com | 5 years |
| DNT | Maintains a record of the user’s instruction not to make use of their personal data when the user exercises rights via Taboola’s DSAR portal. | taboola.com | 5 years | |
| Functionality Cookies | taboola_session_id | Creates a temporary session ID to avoid the display of duplicate recommendations on the page. | trc.taboola.com | Expires upon conclusion of a user session |
| dataDome | It is used to detect and prevent invalid traffic and bot activity on the website by securely identifying legitimate users across sessions. | trc.taboola.com | 1 year | |
| receive-cookie-deprecation | Indication of browser cookie deprecation | taboola.com | 1 year | |
| trc_cache | Holds recommendation data per page_url for the publisher to reduce the server load and allow fast rendering. | taboola.com | Expires upon conclusion of a user session | |
| trc_cache_by_placement | Holds mapping per page and placement (widget) name types within storage (trc_cache). | taboola.com | Expires upon conclusion of a user session | |
| taboola_select | Maintains a record of whether the user performed an action in the “Taboola Select” ad removal feature. | taboola.com | 1 year | |
| taboola_fp_td_user_id | Indicates that the user clicked on an item that was recommended by Taboola’s Services and is used for reporting and analytics purposes. | taboola.com | 1 year | |
| trc_cookie_storage | Assigns a unique User ID used for attribution and reporting purposes. | Publisher's Domain | 1 year | |
| Performance (Analytics) Cookies | abLdr | Supports routine technical and performance improvements for Taboola’s browser-based Services. | taboola.com | 3 hours |
| abMbl | Supports routine technical and performance improvements for Taboola’s mobile SDK Services. | taboola.com | 3 hours | |
| Advertising (Targeting) Cookies | t_gid | Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | taboola.com | 1 year |
| t_pid | Assigns a unique, partitioned User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | taboola.com | 1 year | |
| t_pt_gid | Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | Publisher’s Domain | 1 year | |
| Local Storage | Local Storage: taboola global:last-external | Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website). | Publisher’s Domain | Local Storage (deleted when the user deletes it) |
| Local Storage: global:last-external-referrer | Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website). | Publisher’s Domain | Local Storage (deleted when the user deletes it) | |
| Local Storage: taboola global:user-id | Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user (in local storage) | Publisher’s Domain | Local Storage (deleted when the user deletes it) | |
| Local Storage: _taboolaStorageDetection | An indicator to see if the browser supports local storage which is necessary for the functionality of the website. No data is actually written here and it's immediately deleted. | Publisher’s Domain | Local Storage (deleted when the user deletes it) | |
| tbl_rtus_id | It stores a Criteo-provided user identifier that enables consistent user recognition across sessions, particularly in browsers with limited cookie support, to increase monetization | Publisher Domain | Local Storage (deleted when the user deletes it) |
Taboola Publisher (Newsroom)
| Cookie Category | Cookie Name | Purpose | Domain | Expiry |
|---|---|---|---|---|
| Functionality Cookies | _tb_sess_r | Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It maintains a session reference about the user’s visit to this particular website. | Publisher’s Domain | 30 minutes |
| Performance (Analytics) Cookies | tb_click_param | Used on websites of our publisher Customers that utilize the Taboola Newsroom services. It measures performance of the publisher’s homepage articles that are clicked. | Publisher’s Domain | 50 seconds |
Taboola Publisher (News)
| Cookie Category | Cookie Name | Purpose | Domain | Expiry |
|---|---|---|---|---|
| Performance (Analytics) Cookies & Targeting (Advertising Cookies)Consent Management | t_gid | Device/user identification for recommendations and analytics | taboolanews.com | 1 year |
| Functionality Cwe§ookies | t_mc | Stores user consent choice for cookie usage (0=reject, 1=accept) | taboolanews.com | 1 year |
| Functionality Cookies | userLocationsCookie | Stores user's weather location preferences as JSON data | taboolanews.com | 1 year |
| Functionality Cookies | onboardingShown | Tracks whether user has seen onboarding flow | .taboolanews.com | 1 year |
| Functionality Cookies | swipeUpHintShown | Tracks whether user has seen swipe hint | .taboolanews.com | 1 year |
| Functionality Cookies | ab | User stickiness for Canary deployment | .doubleclick.net | 2 days |
| Targeting (Advertising Cookies) | __gads | Used by Google for advertising purposes, frequency capping | .google.com | 13 months |
| Targeting (Advertising Cookies) | __gpi | Google Publisher Tag identifier for advertising | .google.com | 13 months |
| Targeting (Advertising Cookies) | _gac_* | Google Analytics campaign attribution | .google.com | 90 days |
| Targeting (Advertising Cookies) | IDE | Used by DoubleClick for advertising targeting | .doubleclick.net | 13 months |
| Targeting (Advertising Cookies) | DSID | Used for advertising targeting and frequency capping | .doubleclick.net | 2 weeks |
| Targeting (Advertising Cookies) | AID | Used for advertising targeting | .google.com | 2 years |
| Targeting (Advertising Cookies) | TAID | Used for advertising targeting | .google.com | 2 weeks |
| Performance (Analytics) Cookies | mp_*_mixpanel | Stores user identification and session data for analytics | .mixpanel.com | 1 year |
| Performance (Analytics) Cookies | mp_optout | Stores user opt-out preference for tracking | .mixpanel.com | 5 years |
| Performance (Analytics) Cookies | mp_super_properties | Stores super properties for event tracking | .mixpanel.com | 1 year |
Taboola Advertiser Pixel
| Implementation | Cookie Category | Cookie Name | Purpose | Domain | Expiry |
|---|---|---|---|---|---|
| Full Javascript Implementation | Functionality Cookie | taboola_session_id | Creates a temporary session ID to avoid the display of duplicate recommendations on the page. | trc.taboola.com | Expires upon conclusion of a user session |
| receive-cookie-deprecation | Indication of browser cookie deprecation. | taboola.com | 1 year | ||
| dataDome | It is used to detect and prevent invalid traffic and bot activity on the website by securely identifying legitimate users across sessions | trc.taboola.com | 1 year | ||
| Targeting (Advertising Cookies) | t_gid | Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | taboola.com | 1 year | |
| t_pt_gid | Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | Advertiser Domain | 1 year | ||
| Local Storage | taboola global:last-external-referrer | Used for attribution purposes to identify the referring website (i.e. the website that the user visited prior to arriving at the current website). | Advertiser Domain | Local Storage (deleted when the user deletes it) | |
| taboola global:local-storage-keys | Indication on which local storage entries were written by Taboola. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola global:user-id | Assigns a unique, partitioned User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola global:tblci | Holds the last Taboola click id. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| Image pixel implementation | Functionality Cookie | receive-cookie-deprecation | Indication of browser cookie deprecation. | taboola.com | 1 year |
| Advertising (Targeting) Cookie | t_gid | Assigns a unique, User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | taboola.com | 1 year | |
| t_pt_gid | Assigns a unique User ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to this specific user based on interactions with an advertiser or publisher. | Advertiser Domain | 1 year | ||
| Shopify Plugin (pixel) | Local Storage | taboola:shopify:enable_debug_logging | Activates detailed logging for Taboola system debugging. | Advertiser Domain | Local Storage (deleted when the user deletes it) |
| taboola:shopify:pixel_allow_checkout_start | Instructs Web Pixel Extension about the checkout event tracking set in publisher config | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:page_view | Instructs Taboola JavaScript to fire the pageview event when user visits a page. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:product_view | Instructs Taboola JavaScript to fire the product view event when a user visits a product page. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:collection_view | Instructs Taboola JavaScript to fire the collection view event when a user visits a collection of products. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:search_submitted | Instructs Taboola JavaScript to fire the search submitted event when a user submits a search. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:add_to_cart | Instructs Taboola JavaScript to fire the add_to_cart event when a user adds something to their cart. Using amount, currency Code and quantity to process data. | Advertiser Domain | Local Storage (deleted when the user deletes it) | ||
| taboola:shopify:test | Testing local storage availability | Advertiser Domain | Local Storage (deleted when the user deletes it) |
4.如何管理 Cookies
本网站使用的 Cookies：如果您不希望我们信任的商业伙伴在您浏览我们的网站时在您的设备上放置 cookies，您可以调整浏览器设置来管理或拒绝 cookies，或者在您的互联网浏览器软件中设置 cookie 放置通知。这些设置通常位于互联网浏览器的“选项”或“首选项”菜单中。如需了解如何更改浏览器设置的更多信息，请点击浏览器“帮助”部分。现代互联网浏览器还允许您查看设备上当前存储的 cookies，并根据需要选择性地删除它们。
我们的服务中使用的 Cookies：如果您不希望Taboola在您与我们的服务互动或使用我们的服务时，在您的设备上放置 cookies 以定制我们可能向您发送或显示的内容和信息，以及以其他方式个性化您在与我们的服务互动时的体验，您可以调整您的浏览器设置（如上所述），或者点击 我们隐私政策中的“Opt-Out”链接。Opt-out，即表示您允许我们清除之前存储的与您的帐户相关的所有 cookies，并设置一个新的 cookies，告诉我们不应该再跟踪您。如果您在 Opt-out 后清除浏览器中的所有 cookies，您也会清除告诉我们您已 Opt-out 的 cookie，因此您需要重新注册 Opt-out。选择退出仅意味着我们将不再向您投放定向内容和广告；并不意味着您将不再看到我们的服务或情境广告。
5.变更和更新
我们可能会不时更新本Cookie政策。我们建议您定期查看本Cookie政策，以便随时了解我们对 Cookies 的使用、我们通过 Cookies 收集的信息以及与之相关的任何更新。
本Cookie政策如有任何变更，我们将在网站上公布。如果我们对本Cookie政策做出任何重大更改，从而对我们使用 Cookies 的方式产生重大影响，我们将尽力提前通知您，并在我们的网站上突出显示更改内容。
您继续使用本网站及服务即表示您同意本Cookie政策及其任何更新。
6.联系我们
如果您对本Cookies政策有任何疑问，请通过以下方式联系我们：
Taboola, Inc.
麦迪逊广场西16号
7楼
纽约州纽约市 10010
电话：212.206.7663
taboola.com：privacy@taboola.com