TABOOLA TERMS AND CONDITIONS FOR UNITED STATES

Last Update: September 26, 2025

TERMS AND CONDITIONS TO DISTRIBUTING CONTENT ON THE TABOOLA NETWORK

Pursuant to these Terms and Conditions to Distributing Content on the Taboola Network (the “Terms”): (a) Taboola.com Ltd. (“Taboola”) shall distribute the Advertiser Content (defined below) via Taboola’s content recommendation distribution platform (the “Platform”) on Taboola owned or third party websites, digital properties , apps, utilities, platforms, operating systems, notifications or devices and partners with or on which Taboola or its affiliates have a relationship (each, a “Taboola Property” collectively the “Taboola Network) in order to generate Impressions (as defined below) or drive traffic to Advertiser’s designated landing page URLs (the “Service”), and (b) Advertiser shall (i) provide Taboola this content (e.g., landing page URLs, headlines, thumbnail images, or videos) or advertisements (the “Advertiser Content”) via Taboola’s web-based campaigns submissions wizard (the “Wizard”) or Taboola’s proprietary analytics dashboard (“the Analytics Dashboard”), and (ii) compensate Taboola for the Service pursuant to the parameters agreed to by the parties. These Terms, along with Taboola’s Advertising Policies (“Taboola’s Advertising Policies”), located at www.taboola.com/advertising-policies, and Taboola’s Data Use Policies, located at https://www.taboola.com/advertiser-data-use-policy, shall govern the relationship between Advertiser and Taboola for any orders to run Advertiser Content on the Taboola Network (each a “Campaign”) as authorized by Advertiser, whether such authorization is granted via the Wizard, subsequent insertion orders, email, the Analytics Dashboard, or otherwise, and they represent the parties’ common understanding for doing business (the “Agreement”).

  1. Grant of Rights:

    1. Advertiser grants Taboola a limited, revocable, non-exclusive, royalty-free right and license to (i) access, index, host, compress (if applicable) and otherwise use the Advertiser Content and the Campaign details (e.g., Advertiser Content description, Advertiser’s landing page URLs, budget per Campaign period (the “Campaign Budget”), Campaign dates, Campaign key performance indicators, pricing information, and targeting and tracking information) (the “Campaign Details”) to recommend Advertiser Content the Taboola Network until such time that the amount due to Taboola for the distribution of such Campaign reaches the Campaign Budget set by Advertiser in the Wizard or any insertion order or in the Analytics Dashboard; (ii) use Advertiser Content, Advertiser’s name, logo, trademarks, and any other proprietary content provided by Advertiser (x) in connection with the recommendation of Advertiser Content and (y) for Taboola’s own marketing purposes in referring to Advertiser as a client, and such use shall be subject to Advertiser’s standard trademark and content usage guidelines and quality review, if any, as provided to Taboola; and (iii) share Campaign performance data captured by Taboola’s tracking logs with the Taboola Properties.
    2. Taboola grants Advertiser a limited, non-exclusive, non-assignable, non-transferable, non-sublicensable, royalty-free right during the term to access and use the Analytics Dashboard solely for purposes of managing Advertiser’s Campaigns and reviewing the analytics associated with Advertiser’s Campaigns. Advertiser understands and agrees that Advertiser is solely responsible for its own actions in the Analytics Dashboard, if Advertiser chooses to use Taboola’s Campaign Management feature, and Advertiser will keep its account passwords and login information confidential, and it will be responsible for all activity and payments owed under its account. Taboola will not review Advertiser’s activity and Taboola is not responsible or liable for (and will not grant any credits for) any mistakes made by Advertiser in the managing of its own Campaign. Advertiser acknowledges that any analytics provided in the Analytics Dashboard are estimates and will only be finalized fourteen (14) days after the conclusion of any calendar month in which a Campaign has run (each a “Campaign Month”).
    3. Except as otherwise specifically set forth herein, the grant of the foregoing licenses does not confer on either party any other proprietary rights, titles, and interests relating to patents, copyrights, trademarks, trade dresses, trade secrets, algorithms, know-how, mask works, droit moral (moral rights), and all similar rights of every type that may exist now or in the future in any jurisdiction, including, without limitation, all applications and registrations therefore and all rights to apply for any of the foregoing (the “Intellectual Property Rights”).
  2. Advertiser’s Content: Taboola reserves the right to (i) reject or remove any Advertiser Content, (ii) pause any Campaign, (iii) restrict Advertiser’s access to the Wizard or the Analytics Dashboard, or (iv) cap Advertiser’s Campaign Budget in any given Campaign Month. To the extent that Advertiser requests that Taboola assist with the optimization of any of Advertiser’s Campaign titles and Taboola agrees to do so, Advertiser (i) represents and warrants that it can substantiate any and all information that it has provided to Taboola for use in the creation of such titles; (ii) shall be solely responsible for all claims made in such titles; and (iii) shall indemnify Taboola for any Losses (as defined below) arising out of any such Campaign titles.2. Advertiser shall not attempt to gain access to the accounts of other Taboola customers or to extract data from the Analytics Dashboard for commercial purposes.

  3. Campaign Details:
    1. Payment: Before distributing Advertiser’s Content on the Taboola Network, Taboola may require a prepayment of the Campaign Budget a. for any Campaign Month (“Prepayment”) from Advertiser before distributing the Advertiser’s Content until such time that advertiser has established a credit history with Taboola, which Prepayment shall be made via credit card through the Wizard. All payments made by credit card will incur a processing fee of 2.0% – 3.5% (region depending) per transaction, which will be reflected in the invoice. In the absence of a Prepayment, Taboola will charge the credit card submitted by Advertiser via the Wizard once the Campaign spend reaches certain increments set by Taboola. Any late payments will accrue interest equal to one-and-one-half percent (1.5%) per month, or the maximum amount allowable under law, whichever is less, compounded monthly. If Advertiser withdraws its credit card information prior to the end of its Campaign and does not replace it with a valid alternative method of payment, Taboola reserves the right to, notwithstanding the withdrawal, charge the credit card for all Campaigns that were initiated prior to withdrawal (this includes the tail payment owed for the amount spend below the established increment). In addition to any other rights or remedies that Taboola may have, Advertiser’s failure to pay any invoices as set forth herein may result in Taboola cancelling or pausing Advertiser’s Campaigns. Further, if Advertiser fails to make any payment as set forth herein, Advertiser shall pay all reasonable expenses (including attorneys’ fees) incurred by Taboola in collecting such payments. Upon the conclusion of each calendar month that the Campaign is running on the Taboola Network (each a “Campaign Month”), the Analytics Dashboard will provide Advertiser with details regarding the amount of Clicks on Advertiser’s Content and the amount of the Prepayment, if applicable, spent by Advertiser (based on the cost per click set by Advertiser in the Analytics Dashboard during the Campaign Month). Advertiser acknowledges that any analytics provided in the Analytics Dashboard are estimates, and will only be finalized after fourteen (14) days of the Campaign Month. For purposes of clarity, all payments shall be made in the currency designated by Taboola, unless otherwise agreed to in a separate writing between the parties.